How LOCALiQ helped spa business grow


Our digital marketing expert Grant Thomas reveals how LOCALiQ, the Hereford Times digital marketing arm, helped drive growth for a US-based spa

THIS week I want to share another case study with you from the health and cosmetic industry.

Skin Spa New York is a luxury spa brand in New York City and Boston providing a range of spa services. Clients can look forward to skin care, laser hair removal and cellulite reduction.

Tom Elzner, founder and owner of Skin Spa New York said: “We were working directly with Google for our search advertising, but we got the call from LOCALiQ, and they took the time to learn our industry. It’s been a great working relationship that has only improved over time.”


Skin Spa New York drives new client growth through online marketing, and wanted to work with a local marketing partner that could help them advertise their business across a range of channels and deliver real results.


Skin Spa New York’s integrated marketing strategy includes:

  • Paid search marketing
  • Facebook advertising
  • Search engine optimization
  • Display re-targeting


Skin Spa New York often has clients tell them “We see you everywhere!” and they attribute that to LOCALiQ’s comprehensive marketing solutions.

Since working with us, our team can better utilise their marketing budget across digital marketing channels, so they’re actually spending less for more leads.

This client has seen a 40 per cent decrease in cost per lead, 8 per cent increase in average revenue per customer, and 10 per cent year-on-year revenue growth since working with LocaliQ.

If you’re a marketing lead, or business owner looking to drive more sales why not get in touch to see what we could do for your business?

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  • Reach out to me on [email protected] or call 01633 777215 and we can arrange an informal meeting


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