It’s rare to see a person without a smartphone nowadays. Everywhere you go, people are on their phones reading the news, watching movies or videos, listening to music, shopping, and many other things. There are over 2.6 billion smartphone users worldwide and if we all think about it, these people have definitely encountered advertisements or some form of marketing while they’re playing a game or even just scrolling through their newsfeed.
As bloggers and content creators, it’s extremely important for us to make sure our sites are not only accessible on all devices (desktop, tablets, and mobile) but also that we are keeping up with the latest trends in the industry as well. It’s not just about mobile usage, it’s also about the massive engagement of content and how it’s being consumed by your audience. What was effective last year, isn’t likely as effective today. A perfect example of this would be how online video is now in demand more than written text content. Thanks to mobile devices, everyone now has a shorter attention span than ever before — which means your blog, brand and business needs to adapt to these new mobile and video trends as well.
To help better understand how mobile usage and marketing is quickly changing the landscape of the internet today, let’s take a look at this infographic from Infographic Design Team. Not only will you better understand how mobile marketing and usage is growing around the world today, you will also get a few ideas on which markets and demographics are ripe for picking. The better you know your audience and how they are accessing your site, the better you can grow your blog, brand and business.
A Summary of How Much the Mobile Marketing Realm Has Grown:
The overall number of mobile phone users has reached 4.43 billion in 2015 and is expected to grow to 4.61 billion in 2016 and 4.77 billion in 2017. In 2015, smartphone subscriptions reached to 2.6 billion and will continue to grow to 6.1 billion by 2020.
Below are some facts that show evidence that there’s been an expansion and explosion of mobile marketing and that it is indeed an effective tool that all marketers should have already started to do:
- Samsung, Apple, and Huawei are the top three mobile phone vendors
- In the US Market, based on mobile web visits, Apple is the highest mobile phone vendor at 57.35%
- Android’s market share is nearly 6x bigger than IOS
- 37% of all website visits come from mobile devices based on a 2015 survey
- Chrome Mobile 36.93%
- UC Browser 18.6%
- Safari Browser 17.9%
Through a survey done by Accenture, it showed that 52% of North Americans are aware that they can make use of mobile payments and 18% of them transact through mobile payments regularly.
To give you a clearer view of the statistics of mobile usage, here are the numbers:
- 87% – people who always have their phone at their side
- 68% – check their phones within 15 min of waking up
- 91% – turn to their phones for ideas in the middle of a task
- 150x – the average number of times people check their phones daily
- 177 minutes – average phone time usage daily
- 82% – consult their phones during shopping in a physical location
Studies have also been conducted that mobile ad expenditure is higher than desktop ad expenditure and mobile commerce transactions currently amount to $1.5 trillion annually. This figure is predicted to reach $3.2 trillion by 2017.
Lastly, in 2016 mobile devices weren’t only the most popular device owned, they also took over all other devices in terms of usage. In 2015, a whopping 75% of internet users went online via their mobile devices.
These numbers continue to grow because of the convenience and accessibility of mobile devices thus making mobile marketing’s realm and reach wider than it ever has been.