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“Getting found” isn’t a new phenomenon for inbound marketers. In fact, being searchable is one of the founding principles of inbound marketing, a principle that continues to evolve as consumers begin to change their habits and innovative new technologies start to emerge. 

According to the 2016 State of Inbound report, 66% of marketers agreed that growing SEO was their top priority for 2017. And while Google’s algorithm updates have notoriously favored text-based updates for desktop and mobile, gaining SEO momentum in the future will require marketers to broaden their focus.

To provide an overview of the evolving SEO landscape, Hubspot put together this infographic.

A version of this post was first published on the Digital Information World blog.



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