How do retailers engage email subscribers in the first 45 days? Do people who have purchased from brands receive a different frequency of messages compared with email subscribers who have not purchased?
To find out, Coherent Path examined the emails sent to new customers by 100 major retailers, such as CVS, Home Depot, and Ralph Lauren.
Retailers send 1.09 emails, on average, to new subscribers in the first 45 days, the analysis found.
Email subscribers who have made a purchase receive 42 emails, on average, in the first 45 days. Email subscribers who have not made a purchase receive 48 emails, on average, in the first 45 days.
Some 39% of emails sent by retailers to new subscribers in the first 45 days include a discount/promotion in the subject line. Check out the infographic for more insights from the report:
About the research: The report was based on data from an analysis of the emails sent to new customers by 100 top retailers, such as CVS, Home Depot, and Ralph Lauren.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji