There’s no
denying that content is still the king.
And that’s why
you probably spend many hours or, maybe, even days meticulously putting
together what seems like great content.
But what if, even
with all your hard work and dedication, your content fails to drive the
traction it deserves?
Does that mean you
should stop creating content?
Or, is there
something you can do about it?
If you ask the
top content marketing experts, they’ll tell you how it’s not just about creating stellar content anymore. Now is the
time to make your content work harder.
You should spend
less time and effort creating content and more time distributing it. Amplifying
your content can help increase your overall reach and gain more opportunities
to connect with your target consumers.
And what could be
a better medium to amplify your content than social media?
Both B2B and B2C
marketers consider social media to be the top organic content distribution channel for their brands.
And so should you.
Before we head on to the best ways to amplify your content on social media, let’s see what content amplification is and why it is so important.
What
is content amplification and why is it so important?
Content
amplification refers to the process of promoting and distributing content on various channels
through paid, owned, and earned media campaigns.
Pro tip: Paid, owned, and earned
media should work together and not as three separate strategies.
Sharing your
content on social media can help you enhance your reach and help more people
learn about your brand, products, and services.
If used the right
way, it can also help boost your brand’s online presence and grow your social
media following.
In fact, an
effective content amplification strategy can help you generate stronger
results, which, collectively, could be:
- More reach and impressions
- More shares
- More engagement
- More web traffic
- More backlinks
- More leads and conversions
- More sales and revenue
Impressive, isn’t
it?
That’s why you
should look at content amplification as a way to strengthen your brand’s
presence in the minds of your audience. And take the time to do it right.
So how can you do
it right?
Let’s take a
look…
How
can you amplify your content on social media?
You can use a
number of social media amplification strategies to appeal to your audience’s
interests, get them to engage with your brand, and build a loyal community.
This includes
leveraging both organic and paid social media content formats to generate
awareness about your products and services.
What’s also
awesome?
You can gain more
traction for your offers and sales through social amplification strategies such
as contests, giveaways, and referral programs.
Let’s take a look
at some quick-win ways in which you can amplify your content on social media:
1. Publish and share informational
content
Content marketing
has changed a lot in the past year.
88% of B2B marketers said that their
top-performing content is that in which they prioritized their audience’s
informational needs over their brand’s promotional messages.
What does that
mean?
It simply means
that you should focus on creating content that your audience will love to read
and share further. That’s the easiest way to amplify your content on social
media.
So what kind of
content can you create and share?
You should create
and share content that:
- Provides information about a
particular topic in your niche - Educates people about how to do a
particular task - Inspires people to get started
with something - Tells people about how your
products and services can help resolve their issues - Gives them a framework that is
easy to read, understand, and implement - Updates people about the latest
trends and best practices to follow
Publishing
valuable content like this is likely to bring you the likes, shares,
engagement, followers, and all of the other good things that social media
managers long for.
To further
amplify your content’s reach, you should present your informational content in
an engaging way. For this, you can leverage attractive visuals, infographics,
and videos.
For example:
Baby Brezza, a
baby products brand, shared a video that explains how moms can use their
Formula Pro Advanced to instantly make a warm bottle for their newborns.
Image via Instagram
The video
received over 5K views as it is quite informative and valuable for moms who
want to use the product the right way.
Pro tip: Remember the power of
consistency when it comes to content publishing.
2.
Tap into the power of influencer marketing
Most businesses
struggle to get the right exposure for their content.
Did you know that
the best way to amplify your content is to partner with influential people?
Niche influencers have the type of social
media followings and engagement rates that your content needs to succeed.
Putting your
content into the hands of these influencers can open opportunities to
significantly increase its social sharing and engagement. The
right influencers can help improve the overall social media presence
of your brand.
For example:
Fiber One, a
brand that sells low-calorie brownies and snacks, partners with multiple nano-
and micro-influencers to gain more traction for their snacks.
A new mom and
Hawaii blogger, Roxci, recently posted about how Fiber One brownies help her
satisfy her sugar cravings without the extra calories.
Here’s her post:
Image via Instagram
But is she the
only one talking about this brand?
Nope.
Fiber One’s
branded hashtag, “#fiberone,” has over 24K posts on Instagram. Most of these
are sponsored posts by various influencers such as Cassie and Jessica L. Hall.
Want to spread
the word about your brand and products?
Of course, you
do!
But whom should
you partner with to do so?
You should look
for nano- and micro-influencers in your niche who have highly-engaged
audiences.
Along with their
followings and engagement rates, you should also check if they suit your
brand’s aesthetics well and check out the type of content they create.
Most influencers
are expert content creators who know how to get their followers to engage with
the content they post. You can either ask them to share your branded content or
you can have them spread the word about your brand in their own style.
Sounds easy,
right?
But our
experience says that many businesses, especially the small ones, often find it
daunting to approach the influencer they like.
Do you find it
difficult too?
Check out this
easy-to-follow 7-step guide by Fourstarzz Media on how to reach out to
influencers and have them amplify your content on social media.
This actionable
step-by-step guide can help you get started now.
3.
Amplify your content’s reach with the right hashtags
Another effective
content amplification tactic that can drive great results on social media is
using the right hashtags.
How can you find
the right hashtags for your brand?
You should look
for niche-specific hashtags that your target consumers might be following on
social media platforms like Instagram and Twitter. This can help you reach
people who are likely to be interested in your content and brand.
You should
consider using hashtags that:
- Are trending in your niche
- Your competitors are using to
drive engagement - Your target audience is using
- The top influencers in your niche
are using - Are unique to your brand
Finalizing your
list of hashtags can require a lot of work. But the good part is that you can
use various AI-powered tools to generate and identify the
right hashtags for your business.
Hashtags help
brands maximize their social media exposure and reach significantly.
But, is that
everything you want?
The primary goal
of any marketing campaign is to reach, attract, and engage target consumers and
convert them into buying customers, right?
Don’t you want to
amplify your content in a way that it reaches the right people?
Of course, you
do.
But how can you
do that?
The key to
targeted content amplification is to use more specific and targeted hashtags.
This will help you get discovered by your potential customers and grow
your audience on social channels like Instagram.
For example:
If you have a
Thai restaurant based in Sacramento, California, your ideal customers are
people living in Sacramento who enjoy Thai food.
Instead of using
generic hashtags like “#foodies” and “#foodlovers,” you should use targeted
hashtags like “#thaifoodcalifornia” and “#sacramentofood.”
Makes sense,
right?
Raoeatery uses
the same tactic to bring Thai food lovers in Sacramento to their eatery.
Image via Instagram
Ready
to Get Started?
The content
promotion and distribution tactics that we’ve discussed above can help you
effectively amplify your content’s reach on social media.
The more people
who your content reaches, the greater will be your chances to engage and
convert them into buying customers.
And who doesn’t
like winning more business?
So, get started with planning your content amplification strategy and implementing it.