Would you build a new house without a plan? Of course you wouldn’t, right?
To build a house that’ll last a lifetime you need a framework and architecture – a documented outline and plan is what helps ensure the house is developed on time, meets standards and is both solid and safe to live in.
Running your business, as well the marketing and content strategies that support your goals, requires similar framework and architecture.
How much time do you spend creating content to inspire and connect with your audience? Is the content you create built upon or supported by a solid framework and architecture for success? Or are you just winging it, with a little bit of social spaghetti thrown at the social network walls, hoping it sticks?
A solid content architecture and framework can make or break your results online. I know what you’re thinking:
“Pam this is just mumbo jumbo marketing talk, I don’t need a content architecture like you do.”
That assumption couldn’t be more wrong – regardless of the size of your business and budget, you need to build your content by starting with a solid framework and plan. I recently shared with you one of the first steps to creating your content marketing plan, which is conducting a content marketing audit using our content inventory worksheet.
Building your content marketing architecture, framework and plan requires both art and science. You need to know your audience, your own goals and objectives, your unique value in the market and how you’re going to position yourself. In addition, you have to be crystal clear on your message so that you can create creative visuals, audio, text, social media posts and even video to inspire and connect your audiences.
These things don’t all happen like magic – you aren’t going to suddenly wake up one morning and the framework just falls from the sky with a perfect bow ready for you to take it to market.
The truth is, building a sustainable framework and architecture take time. Just as building a new home is a long process, building your business, inclusive of a content marketing plan, also requires varying levels of development.
If you want to generate results from your content marketing efforts, you need to create a content management system inclusive of goals, objectives, editorial calendars, alignment to needs of audience, and the list goes on.
In this episode of the Social Zoom Factor podcast I explain how to get started building a content marketing system, sett goals, as well as strategies to help you get started and ensure you truly understand the needs of your audience and much more.
This episode is part of a series that will dig in deep to the power of content marketing inclusive of strategies, and tactics you can implement immediately to take your content marketing and online business results to the next level.
- 10 Golden Rules for Content Marketing
- Designing your content framework
- Customer case study and the power of content marketing planning and organization
- Brand architectures that increase ROI and improve efficiencies
- Create once, use many with a message house (message bible)
- Content inventory systems (know what ya’ got)
- Content marketing goals, objectives and measurement
- Knowing your audience
- Getting integrated with the rest of your business
- Inviting your community to join your content marketing journey
- Humanizing your content and brand
How to Subscribe to Social Zoom Factor Podcast
This post originally appeared on Pam Moore’s blog.
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