How to Elevate Social Media Presence With a Blog
As the 2010s approach its final moments, it is an excellent time to take a moment and reflect at the decade. The phenomenon that shaped this period is, without any doubt, the rise of social media.
Contemporary society runs on social media. The ordinary man shares thoughts and ideas with the rest of the world and connects with distant friends and family. Businesses utilize various platforms to raise brand awareness and connect with clients over the globe.
But where did it all begin? The first method for reaching out to the world was blogging. Blogs were the instruments for sharing thoughts before Facebook and Twitter replaced MySpace.
The rise of social media did not wipe out blogs. These two ideas evolved together, and blogs today can be a content optimization tool to help us boost our social media presence.
Creating Quality Content
When reaching out to the world via blogs, we must create read worthy-content. Think about it this way: If a conversation is boring, we want to put an end to it ASAP. The same rule applies to blogs.
Seldom will people read content because of the person who wrote it. The writer asks its audience to invest a couple of minutes of their time in the text. If the content didn’t justify their efforts, why should they look up the upcoming entry?
Every blog has a targeted audience. Grill specialists won’t share their tips and tricks on vegan related blogs. From multimillion brands to just a hobby blogger, everyone must know for whom they write.
Writing for that specific population is content marketing done right. And good marketing is how a social media profile attracts the spotlight.
Comments, Comments, and More Comments
Every blog writer must know that they are not writing for themselves only. The content is for the readers, followers, and everyone about to be. Sometimes they have something to say, but how are they supposed to express their opinion if there is no place for comments?
When people are interested in the topics a person writes about, they’ll be eager to share their expertise with the writer. The creator should thank them for their time and consider their point of view. And engaging in healthy discussion is always a plus. People will follow a wholesome social media account, such as that.
Eye Candy
A picture tells a thousand words and opens the opportunity for a thousand shares. Some social media platforms, like Pinterest or Instagram, work primarily with images. Blogs can thrive on these sites with their intriguing pictures.
When looking from far away, all the letters look the same. That’s why blogs rely on eye candy if they want to attract new readers. When followers share the latest entry, their social media connections will see the thumbnail first. If they like the content, they’ll follow the author.
Blogging Rises Social Media Value
The least known profile can rise on the social media ladder with a quality blog. The best blogs know their audience and give them the content they crave for. Readers should be treated with visuals while they browse and the freedom to share their opinions on the blog via comments.