If you are into content marketing, you must really know the pain of getting beaten by your competitor in the search results. No matter how much research you have come up with or the analytics doesn’t pay off as you had anticipated. Well, there is certainly something that your competitor is doing right, which you are certainly falling behind. If that is the case, it is time to look forward to some of the great SEO tools out there in the market. SEMrush is certainly one of the most influential ones in the lot.
What is SEMrush?
SEMrush does what exactly it says, and that is to help you out with content marketing. SEMrush is an SEO tool that does the keyword research, track down the keyword strategies that are being used by your competitors, runs SEO audits for your blog and most importantly looks for backlinking opportunities and much more.
Trusted by the majority of internet marketers throughout the world, it is used by most of the big and small businesses. Huge companies like Forbes, PayPal, Philips, etc. also use SEMrush. With an enormous database of 46 million domains and 120 million keywords, it is the perfect SEO tool that you can use to uplift your business.
Here is a list of some of the great benefits of using SEMrush for content marketing:
1) Effective Way of Keyword Research
No matter whatever you do over the internet, keywords are everything. Keywords play a major role in letting your customers find you. One of the best things about SEMrush is that it helps you to find the keyword and phrases that are most likely to help you get the traffic you want. With its SEO intelligence, it can help in better keyword optimization and content strategy.
2) Competitive Intelligence that you can Compare
While you might be interested in what your competitors are doing, it is far better to oil your own machine at the beginning. When you apply your web address on the SEMrush tool, you can get a complete overview of what kind of traffic you are getting and whether they are paid or organic. You can also keep track of the traffics that either they are getting better or worse. Such a concise report with definitely help you to evaluate the faults from your side.
3) Get a Brainstorm of Whole New Keyword Ideas
Only a few SEO tools can only give you the opportunity of new keywords, and SEMrush is certainly one of them to consider. Take, for instance if you search for ‘content marketing’ more relevant keywords such as ‘content marketing success stories’ or ‘effective ways of content marketing’ will show up in the search result. This, in turn, can help content creators to find better and effective keywords.
Final Takeaway
Words can’t simply describe the usefulness of SEMrush. The more we speak about it is going to feel inadequate. In a nutshell, it is one of the best SEO tools that you can ever get your hands on. So, instead of cursing your luck, it’s time to take control. Use SEMrush and create an online presence like never before.