It’s a given that every marine dealer has a website these days. But can your customers and prospects find your dealership easily? Put another way, does your competition show up in searches before you do?
If the answer is yes or if you’re not sure, then you’ll have the opportunity to learn what you can do to optimize your dealership’s online presence. Offered free in a special series, three webinars will help you develop a search engine optimization plan leading to better online results and, ultimately, a boost for your bottom line.
The webinars are courtesy of the Grow Boating Initiative. You will discover strategies to:
- Identify your marketing challenges
- Target your ideal online customers
- Determine which keywords they use when they are ready to buy
- Build a website designed to convert visitors into customers
- Implement social and blogging strategies that drive sales
Here are more details:
Session 1: April 3, 2019 | 1 pm–3 pm CST – Spy on Yourself—Online Brand Reputation
Covers brand protection; how to learn what is being said about your business in social and search; emergency plans for your online presence; Google alerts and more.
Session 2: April 17, 2019 | 1 pm–3 pm CST – Spy on Your Prospects
Learn about tools, tips and shortcuts to tap into the mindset of your ideal searchers; leverage suggestive searches; see what Google bot thinks about your homepage; use SEMRush.com to understand searchers; and present yourself as a thought leader, not a sales person.
Session 3: May 1, 2019 | 1 pm–3 pm CST – Spy on Your Competitors…In a Good Way!
Understand what makes your product unique; grasp site ranking and how to dominate keyword search; own the search result pages; and setting yourself apart from your competitors.
The webinars will be led by Heather Lutze, who founded the Findability Group in 2000 to help website owners connect businesses with their perfect customers online. Her experience includes working for Yahoo! Search Marketing, training advertisers in Paid Search techniques. She has shared the stage with Tony Robbins Business Mastery. You can register here.
RIMTA Environmental Conference
All marine interests, including dealers throughout southern New England, are encouraged to attend the region’s first Southern New England Marine Industry Environmental Conference in Narragansett, Rhode Island, on April 9.
Organized by the Rhode Island Marine Trades Association, this conference will focus on practical approaches as well as developing a forward vision on environmental issues that marine business in the region are facing.
The event has twenty-six expert speakers, nine breakout sessions, and two keynote presentations. The topics include: Navigating Regulatory Compliance; Sustainable and Resilient Practices for Waterfront Businesses; Lifecycle & Waste Management for Marine Products, and many others.
Contact Evan Ridley at RIMTA (evan@rimta.org or call 401-396-9619).