Creating a YouTube channel is easy. It takes about five minutes and a few clicks of a button. But growing a following of YouTube subscribers is a different story. Some channels enjoy massive popularity initially, but fail to grow beyond a point, while others fail to even take off. Such YouTubers usually lack the content marketing knowledge and resources that it takes to attract and engage a large viewership.
The good news is that there are a few content marketing tools that YouTubers can use to increase video exposure and views. Here are a few of them.
Keyword research is more important for a YouTube presence than many marketers believe it is. The tags and keywords you use in your video Titles and Descriptions can help you get discovered by the right audience.
Bulk Suggest is a keyword research tool that allows users to search for keyword matches through Google’s and YouTube’s “Auto suggest” databases. By running potential keywords through these databases, YouTubers can identify the right keywords and tags that can help increase exposure for videos. Since the tool also refers to Google’s Auto suggest database, you can use it to identify keywords that can help you rank on Google’s SERPs and increase overall reach.
Cross-promotion on social media platforms is critical in increasing exposure for your YouTube channel. But if you are focused on creating content for YouTube, you probably won’t find time to promote the videos that you make.
DrumUp is a social media management tool that simplifies content sharing across multiple social media accounts.
Using the tool, you can connect multiple social media accounts and share posts easily across them. The tool also offer “automatic publishing”, using which you can set up a queue of pre-approved posts to go out at a pre-decided frequency, for a pre-decided period of time. You can even curate content from your YouTube channel’s RSS feed and automate the posting of videos published on it.
Without analytics, growing a YouTube subscriber base can be very challenging. You can’t grow a channel without knowing whether your content is working or not, to what extent it is working and what you can change to make it work better.
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Cyfe is a dashboard that allows you to monitor analytics in one place. The tool is customizable, so you can choose which analytics/reports are important to you and add those widgets to your dashboard. Cyfe integrates with widgets that track everything from social media analytics to website analytics to sales. By monitoring these metrics side by side, you can get a clear picture of your YouTube channel’s performance and how you can improve it.
Graphics have an important role to play in YouTube marketing. After all, YouTube is primarily a visual platform. And unless you want to create every YouTube graphic manually, you should find an app that can make the process simpler.
Canva is a simple graphic design app that you can use to create anything from your YouTube thumbnail, to an infographic that you can share in a video. The fact that Canva has a host of canvas sizes that you can choose from makes the graphic design process effortless in terms of both design direction and execution. Canva even has a design community that you can view for inspiration when needed.
If you prefer using quick overviews while browsing through YouTube videos instead of detailed analytics, you need to find a tool that can work with public YouTube accounts.
TubeBuddy is a YouTube analytics tool that you can use to quickly refer to your channel’s performance, while you’re working within YouTube. The tool shows keywords that your channel is already ranking for so you can strengthen your standing and offers suggestions that you can use to improve SEO for your channel and increase exposure for your YouTube videos.
With the right ideas and content marketing tools, you can effortlessly increase exposure for your YouTube videos, and manage marketing without investing much time or money in it.