If your business has a Facebook Page that’s in the ‘Local Business’, ‘Company’ or ‘Organization’ categories, you’ll want to verify your Page’s location with Facebook. This gives you a spiffy gray verification badge, makes your Page more likely to show up in Facebook Search and lets the Facebook community know that your Page is an official representation for your business or organization.
In short, if your Facebook Page has an address associated with it, it’s worth verifying it.
But worth noting – there are two types of Facebook Page verification – gray badges and blue:
Gray tick on the left, blue tick on the right
The blue verification badge is only available to eligible brands, media organizations and public figures, as chosen by Facebook. The gray tick, however, is for businesses to highlight their authenticity.
The application process is pretty straight forward and can be done in two ways.
To begin the verification process, follow these steps:
- Click ‘Settings’ at the top of your Page
- From ‘General’, click ‘Page Verification’
- Click ‘Verify this Page’
When you click ‘Verify this Page’, you’ll see a screen that prompts you to enter your phone number. Enter the phone number of your business and get ready for a call from Facebook.
When you answer the phone, an automated message will give you a 4-digit code. Enter that into the box titled ‘Verification Code’.
If Facebook recognizes the phone number, your Page will b verified – if not, you’ll be prompted to verify with documents.
To verify your Page with documents, you’ll need to provide an official document showing your business’s name and address.
Here are some of the approved documents which can be used:
- Business utility or phone bill
- Business license
- Business tax file
- Certificate of formation
- Articles of incorporation
Once you upload and send one of these documents, Facebook will review and assign verification after the review.
There you have it – the quick and easy process of verifying your Facebook Page.