Everyone wants their blog posts to be seen. That’s only normal. But only a few understand what makes the difference between a blog post that ranks well and one that doesn’t. You don’t necessarily have to be an SEO expert to write blog posts that rank consistently. Here are a few tips on how to write blog post that rank well.
Use Long Tail Keywords
If you do have some experience with SEO, you may be already familiar with long term keywords. In short, long tail keywords are variations of core keywords but with extra words attached to them. Using long tail keywords has many benefits. First, they usually have much less competition than shorter, more obvious keywords. Second, they have a tendency to rank very well because of their highly targeted nature. Don’t make the mistakes of stuffing your blog posts with tons of keywords, instead, focus on 1 or 2 core keywords and let the content flow naturally. Keyword spamming is a practice that is frowned upon by Google and won’t win you any points. Focusing on a few keywords will allow you to reach the same objective while your content remains natural. If you don’t know what keywords to use, you could work with a firm like Snap Agency that will help do the keyword research with you.
Include Links to Influencers
When building blog posts, don’t be afraid to link to other sources as well. Linking to other reputable websites not only gives your audience more material to read, but also shows them that there was some actual research involved. Nothing builds credibility like cold hard facts from reputable sources.
Use Internal Links
Internal links also play a role on how blog posts are ranked. Internal links facilitates the crawling process and allow Google bots to create a clearer sitemap. This will not only help your blog post rank, but other more obscure posts to rank as well.
Try to Go for Longer, Scannable Posts
In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those falling further down the rankings. However, make sure that the article is easily scannable by your readers. You can do that by using evocative headers that tell the full story. If your readers cannot get the gist of the article just by looking at the headers, you’re doing it wrong. Make sure that the headers are descriptive enough to give your readers at least a summary of what the article is about
Writing blog posts that rank well is truly a science. Understanding how search engines work and what they like can seem like a challenge, but is perfectly doable once you know what you’re doing. If you follow the tips outlined in this article, you shouldn’t have issues ranking your blog posts in the future.