How would you promote my new site (COVID Good News)? : marketing

How would you promote my new site (COVID Good News)? : marketing


Last week, I launched COVID Good News, a news aggregator with a simple mission. We share good news stories focusing on the people who are helping the world through the pandemic and the science that points a way forward.

I described the process of launching the site quickly in an earlier post.

I believe the site is one that many people would value during these difficult times and I am trying to figure out how to best promote it. To date, I’ve tried the following methods:

  • Shared it on my personal Facebook page and asked some friends to re-share the post

  • Shared to Product Hunt

  • Shared it to various COVID-19 Facebook groups

  • Emailed 70 journalists with a simple email introducing the site

  • Posted it to the r/coronavirus subreddit

    • Link to post – 203 upvotes

    • Burst of traffic to site that eventually died off

I’m open to pretty much any idea at this point and would love to discuss the following:

  • Partnerships

  • Ad campaigns

  • Proper pitches to journalists to cover the site in a new story

  • An IG account similar to Tanks Good News

Thanks!





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