Since HubSpot Inc. (NYSE:HUBS) and the Rubicon Project Inc. (NYSE:RUBI) are part of the Application Software industry, they are influenced by contrast. The influences particularly affect the analyst recommendations, profitability, risk, institutional ownership, dividends, earnings and valuation of both companies.
Valuation & Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| HubSpot Inc. | 512.98M | 13.80 | 63.83M | -0.36 | 0.00 |
| the Rubicon Project Inc. | 124.69M | 2.44 | 61.82M | -1.69 | 0.00 |
Table 1 shows gross revenue, earnings per share (EPS) and valuation of the two companies.
Profitability
Table 2 shows HubSpot Inc. and the Rubicon Project Inc.’s return on equity, return on assets and net margins.
| Net Margins | Return on Equity | Return on Assets | |
| HubSpot Inc. | -12.44% | -28.8% | -8.5% |
| the Rubicon Project Inc. | -49.58% | -60.5% | -24.3% |
Risk & Volatility
A beta of 1.91 shows that HubSpot Inc. is 91.00% more volatile than S&P 500. Competitively, the Rubicon Project Inc. is 33.00% more volatile than S&P 500, because of the 1.33 beta.
Liquidity
HubSpot Inc.’s Current Ratio and Quick Ratio are 3.2 and 3.2 respectively. The Current Ratio and Quick Ratio of its competitor the Rubicon Project Inc. are 1.3 and 1.3 respectively. HubSpot Inc. therefore has a better chance of paying off short and long-term obligations compared to the Rubicon Project Inc.
Analyst Ratings
The Recommendations and Ratings for HubSpot Inc. and the Rubicon Project Inc. are featured in the next table.
| Sell Ratings | Hold Ratings | Buy Ratings | Rating Score | |
| HubSpot Inc. | 0 | 4 | 5 | 2.56 |
| the Rubicon Project Inc. | 0 | 0 | 0 | 0.00 |
HubSpot Inc.’s downside potential is -1.84% at a $168.75 consensus price target.
Insider and Institutional Ownership
Institutional investors held 97.4% of HubSpot Inc. shares and 63.5% of the Rubicon Project Inc. shares. About 6.5% of HubSpot Inc.’s share are held by insiders. Insiders Competitively, held 9.4% of the Rubicon Project Inc. shares.
Performance
Here are the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.
| Performance (W) | Performance (M) | Performance (Q) | Performance (HY) | Performance (Y) | Performance (YTD) | |
| HubSpot Inc. | -5.25% | -8.6% | -14.71% | 1.6% | 59.29% | 49.02% |
| the Rubicon Project Inc. | -5.62% | 20.69% | 12.6% | 60.31% | 141.38% | 124.6% |
For the past year HubSpot Inc. was less bullish than the Rubicon Project Inc.
Summary
HubSpot Inc. beats the Rubicon Project Inc. on 9 of the 11 factors.
HubSpot, Inc. provides a cloud-based marketing and sales software platform for businesses in the Americas, Europe, and the Asia Pacific. Its software platform includes integrated applications, such as social media, search engine optimization, blogging, Website content management, marketing automation, email, CRM, analytics, and reporting that enables businesses to attract visitors to their Websites, convert visitors into leads, and close leads into customers and delight customers. The company also offers professional, and phone and email-based support services. HubSpot, Inc. was founded in 2005 and is headquartered in Cambridge, Massachusetts.