IBM’s Michael Trapani: AI may never understand a great meal, but it understands performance


“How AI will let us be marketers again.”

That’s the topic that IBM Global Product Marketing Leader for IBM Watson Michael Trapani will tackle at our MarTech Conference in Boston in early October.

Like a good sidekick, artificial intelligence (AI) now and in the future can tackle all the dreary — and impossibly complex — tasks so that marketers can get back to the fun stuff, like creating campaign stories or orchestrating a groundswell of demand for a new product.

But, I recently asked Trapani, where are the limits for AI in marketing?

[Read the full article on MarTech Today.]


About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.





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