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If you’re still heavily relying on outdated and fragmented link building methods, it’s time to rethink your approach. Simply sticking to your old ways is not going to cut it in this ultra-competitive SEO landscape.
Nowadays, your efforts to earn, give, and acquire high-quality links should be fused into a holistic, fully integrated marketing strategy.
We all know that search engines care about links, and as long as they do, SEOs need to continuously work to maintain a strong backlink profile. That’s not always an easy feat to achieve, though, considering the countless other tasks that most SEO professionals have to juggle.
Creating an effective link building strategy can be difficult – but it’s a must!
Resorting to risky schemes these days is definitely out of the equation. Buying and exchanging links, over-optimizing anchor texts, or cloaking may have done wonders to boost your SERPs rankings in the past. But at present, doing any of those will only cause major and often irreversible damage in the form of a Google manual action.
Since Google’s Penguin update rolled out, many influencers in the industry have shared their best link building practices that adhere to the search engine’s standards. SEJ’s new e-book serves as a compilation of today’s link building must-dos, presented in a way that’s thorough yet easy to digest.
This comprehensive guide will illustrate why, when, and how you should execute each link building technique to gain actual and desirable results.
17 proven tactics will be covered in the guide. Find out how to make the best use of:
- Technical SEO
- Link Reclamation
- Email Outreach
- Guest Blogging
- Proprietary Data-Driven Content
- Link-Worthy Content
- Podcast Tours
- Radio Stations
- Link Repo (Mentions)
- Competitive Links
- Link Gratitude
- Content Syndication
- Testimonials and Reviews
- Community Engagement
- Blog Comments
- Affiliate Links
Other awesome stuff in this e-book:
- A Link Building Checklist with tactics that you could implement for one whole year
- Tools to use in each technique