Search traffic is heavily directed towards websites that appear at the top of the results page on Google. People visit the sites that show up first because there is a preconceived understanding that these sites are the most credible. The intention of Logic Inbound is to get your website favored by Google so that it appears at the top of their suggestions.
Most modern businesses have to rely on the internet to get customers and generate maximum revenue. Businesses that are not taking advantage of the increased reach that online presence brings with it are missing out on a huge opportunity. One of the better ways of reaching prospective customers and clients online is through SEO. SEO has been popular for years, but many small-to-medium Los Angeles businesses don’t have the expertise to execute a successful SEO campaign.
Today’s era is an increasingly digital one. The absolute dominance of social platforms such as Facebook, Instagram, Twitter and LinkedIn means that every business needs to have an online presence in one form or the other. The biggest internet platform however remains Google Search, which processes a staggering 3.5 billion searches every day.
Needless to say, Google Search is a huge opportunity for any business looking to expand their reach and get new customers or clients. To acquire users through Google Search, businesses have to implement an SEO strategy. SEO is an acronym for search engine optimization. The goal with SEO is to optimize Google’s search results for a given phrase or ‘keyword’, which is chosen depending on the business.
So for a business that offers plumbing services, its website would need to be optimized for ‘plumbing services’ keyword. Logic Inbound, a digital marketing agency based in Seattle, explains in their article the importance of SEO for Los Angeles businesses.
Whenever a person is doing research for a product or service they’d like to avail, Google search often plays a significant role in the research process. The process might take days, weeks or even months before the person finally commits to a product. Every person thinks differently, so search queries will vary quite a bit. The search query they input can also determine their current phase in the research process. As a business, it is vital that your website’s content is optimized to capture customers during different phases of their buying process.
Really, SEO can be visualized as a funnel. The top of the funnel is the widest part, and where you’ll find a lot of people searching for roughly the same thing. This is where people who have done little research are located. However, as you go down the funnel, it gets slimmer and fits a smaller criteria of people. Located at the bottom are the least amount of searches, and this is where you’ll find people who have decided on exactly what they want to buy.
Logic Inbound explains that an agency has to target people at the top of the funnel to increase efficiency and effectiveness of a website’s content.
Company Name: Logic Inbound
Contact Person: Hayk Saakian
Email: Send Email
Phone: (206) 800-7756
Address:500 Mercer Street Floor 2
Country: United States