TRIBECA, N.Y., Sept. 15, 2017 /PRNewswire-iReach/ — fishbat, a leading Internet marketing company which combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, shares four benefits of using chatbots for your online business.
The integration of chatbots in online business is changing the way companies interact with their customers, and that is leading to better user experiences and better metric growth and revenue earning potential. As technology evolves, so must businesses to accommodate the consumer and remain competitive.Around the clock low overhead staffing to handle high traffic volume Varying traffic during different times of the year or major promotions or events create difficulties in providing a consistent online customer experience. Chatbots provide around the clock help for users at the times that they need them with a low overhead, boosting profitability. This minimizes bounce rates, boosts conversion, and provides a better overall experience leading to more repeat traffic, recommendations, and social proof. Chatbots save time and trouble for companies struggling through hiring, terminating, and needing temporary positions to meet the needs of fluctuating volume. Frequent staffing changes, in addition to being a hassle, often cause service inconsistencies. Chatbots will ensure a consistent experience for all users at all times.Improved customer retention and conversion When users have unanswered questions, struggle through navigation, or have an underwhelming online experience, they often abandon the site, never to return. Missed retention and conversion opportunities are among the greatest obstacles to any business. Chatbots improve retention and conversion through better experiences leading to completed user actions. Offering guidance to complete actions, navigate a site, assist in technology issues, and even contribute to selling through chatbot-driven suggested item dialogue, provides an exceptional experience, retains the consumer, and encourages conversion.Selling assistance Chatbots can provide a sales boost to e-commerce sites by programming them to recommend items whether for relevant item pairing, a promotional opportunity, or based on personal interest through historical searches. The leveraging of relevant suggestions and impulse buying through chatbots improve customer conversion, the average amount spent per customer, retention, repeat business, and social proof, as well as providing an SEO boost through the improved user experience.Better customer experiences lead to SEO boosts Chatbots assist with improving time spent on site, conversion, and engagement; they also provide navigational assistance leading to more page views, completion of CTAs and other actionables. Additionally, chatbot interactions lead to positive reviews, social recommendations, and better user experiences. Search engines recognize user value as a key marker for SEO, and that is what chatbots provide. Chatbots can also leverage user data to provide more personalized experiences which will boost social proof.
fishbat Internet marketing agency takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.
Media Contact:Scott Darrohn, fishbat, 855-347-4228, rel=”nofollow”>[email protected]
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