Irish adults sharing 25 images online each week according to Pure Telecom survey


Pure Telecom, Ireland’s high-speed broadband and telecoms provider, today reveals the results of a survey which found that the average Irish adult shares 25 images online via social media, instant messaging apps and email on a weekly basis. The nationwide survey of 1,000 adults in Ireland, carried out by Censuswide on behalf of Pure Telecom on June 2019, found that over three quarters (79%) of Irish adults share images online each week.

Pure Telecom’s research found that there is a stark generational difference when it comes to sharing images – including photos, screenshots and memes – with others online. Gen Zs share an average of 61 images per week, while Baby Boomers share just nine. People living in Sligo share the most pictures online, averaging 57 per week. That is followed by Kilkenny and Galway (54) and Roscommon (49).

The survey also provided insights into the use of filters and photo editing applications. Some 49% of those sharing images online edit photos of themselves before sharing them – with almost one-in-five (18%) saying they do it most or all of the time.

Pure Telecom found that the average person now has 1,103 images stored on their smartphone, rising to 1,320 for women and dropping to 673 for men. Gen Zs, meanwhile, have 1,509 images on their mobile device.

Paul Connell, CEO, Pure Telecom, said: “Images have become such an enormous part of how we communicate with each other – particularly for the younger generations. Our research found that 25% of Gen Zs have more than 2,500 images stored on their mobile device and they are creating, sharing and receiving more images all the time. We found that 94% of Gen Zs share images online on a weekly basis, while 88% of Millennials do.

“Our smartphone images are so important to us; we assume that every image in our library will be backed up to the cloud. All of this relies on internet connection – people need fast, reliable broadband that allows them to make the changes they want, upload or share their pictures in an instant and have the peace of mind that everything is safely stored in the cloud.”

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