Maintaining a steady stream of customers is the key to achieving success for your plumbing, roofing, and HVAC contracting business. That is why your sales and marketing team is working hard to generate more leads. The competition can be quite steep, so you have to find ways to stay significant and be a part of the top list of contractors in your area. Even if your business has been in the industry for quite some time, you still shouldn’t sit and slide into complacency. You can gain better momentum in lead generation with the following tips:
Build a Powerful Website
Nowadays, it’s not enough to have a business name and physical office—you also have to secure a business presence on the World Wide Web. That is why digital marketing has earned a spot in the top list of must-have marketing strategies. Your first line of online marketing approach will start with your business website. If you don’t have one yet, then you should consider having a web developer build one for you.
Once you have your website setup, you have to make sure it screams of your brand identity. An online user who visits your website should immediately identify your website with your name and your service. The web page elements that would matter the most would be your logo, colors, and images of HVAC systems, roofing, and plumbing work. You can also add tutorial videos to teach customers about DIY plumbing fixes for minimal problems. These aspects of your website will keep your visitors coming, and soon, you’ll have them as your customers.
Level Up Your Website’s SEO
One crucial tool that will further boost the lead generating power of your website is search engine optimization or SEO. The power of SEO lies in the use of relevant keywords and meta-tags on your website to make it more recognizable for search engines, and to earn a first-page slot in the search results pages. You have the option of having an in-house SEO professional to help you, but if you want clearer results from an entire team of experts, you can get an SEO agency to help you, such as Ippei Leads. You can find more information about them on ippeileads.com – plumber contractor.
Use Social Media Marketing
Where the hordes of online users go is where you should direct your lead generation efforts. It’s not a secret that millions of online users flock to social media websites. You can take advantage of the power of social media to advertise your contracting services by:
- Creating a business page
- Starting a community of customers
- Gathering positive reviews and ratings
- Sharing photos and videos of accomplished jobs
- Posting promotions and announcements
Open an Account in Marketplace Websites
Many startups have been finding ways to help entrepreneurs achieve business success through lead generation. That’s what the founders of online local service marketplaces like HomeAdvisor, Thumbtack, and Angie’s List aim for, and you can use their help to gain more leads. All you have to do is sign up and set up your account. It’s like a social media page but it’s more business specific. So, you have to put your best foot forward and show your credentials, licenses, certificates, and samples of your repairs and installation work. The client base on these websites are ready to hire and will most likely choose your service when they see your past works, your credentials, and reviews from previous customers.
Sign Up on Review Aggregator Sites
You can also maximize the use of reviews and ratings from your previous customers through review aggregator sites like Yelp and Glassdoor, just to name a few. You can also have these customers attach photos to their testimonials as proof of the quality of your work.
Launch an Email Marketing Campaign
Some of your potential customers may not just be homeowners, but also professionals who have to work in the office from nine to five. You can reach out to them by launching an email marketing campaign. Build a list of emails from individuals who fall under your target audience. Then, send out well-written email campaigns to invite them to check out your website and your services. Maybe their office could also use an HVAC or plumbing repair service.
Don’t Slack Off with Traditional Marketing
You don’t have to replace traditional marketing with digital marketing. They can both work out for you. Be aggressive with your digital marketing efforts but never slack off with giving away your business cards and fliers when you get the chance. You can’t underestimate the power of printed ads, posters, and billboards. You can also get a handful of leads from people walking on the streets and folks driving in their cars. Some of them may be stressed out about a leaking pipe at home or an old roof that needs replacement.
Any marketing strategy has to speak to your target audience. You are selling your services and your skills as a professional contractor, and that should reflect on how you reach out to potential customers. At the end of the day, what’s going to attract more leads to your business will be the quality of your service and relationship you build with your customers.
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