The truth is, ranking your website without links is quite an undertaking.
Links are Google’s #1 ranking factor. Their importance in the entire Search Engine Optimization dynamics is evident from the fact that backlinks are Google’s Reputation Management Tool.
Link building is all about getting web pages to link to each other. With the presence of links on the web, the users are able to get around more relevant data on the internet.
When it is about search engines, links help them crawl the pages of your website and this is probably the top reason that your link building activity should be on point.
As long as you take your link building activity seriously and are doing it in the right manner, you are helping your own website rank well and also helping the audience reach discover deserving content.
Eight link building techniques that can still work for you in 2019
Let’s check them out.
1. Help a Reporter Out technique
Also known as the HARO, the Help a Reporter Out technique works through a platform meant for journalists and sources.
While journalists use this platform to find new stories, you can use this to pitch a story to journalists and get backlinks. To get this started, you will have to register yourself on the website and you will then start receiving emails for source requests. This is a great way to get authoritative backlinks.
2. Blog about hot/trending topics
This is a classic activity for your link building exercise. Creating content/blog around hot topics is a good way to get backlinks. Since these topics just got in, not a lot of information is available around them over the internet.
So, if you are able to capture relevant content in a quick time phase, your content/blog will become the go-to resource for those topics. These will help you gain a large number of backlinks from different websites.
You can pitch your content ideas to different website admins and request them to let you co-author the piece with their content creators, obviously mentioning the backlink clause.
If you are a subject expert, you don’t need to worry about the argument that this a this-for-that favor situation or might be an unethical link building technique. This works because the other admin will have a great piece of content curated by you and you will get a quality backlink from an authority website.
4. The broken link technique
There are always broken links present on your website or other websites. They can become an asset for you when it comes to link building activity for your website. You can simply use the Link Juice Recovery tool to find the broken backlinks that your site has and try to recover them and repurpose this content.
Also, you can look for broken links on other websites and notify their admins about them. You can then request them to let you create content around the topics that were previously explored on those pages. However, this is up got the discretion of the admins of other websites.
5. Building link relationships
Building good professional relationships is essential for the sake of creating a good link profile. You will have to create new business contacts in order to tap into opportunities of link building. You should probably join communities related to your niche so that you can find other websites that are open towards ethical link building activities.
This is not going to happen overnight; you will have to engage with the individuals on these platforms and comment on their posts and show that you are interested in their content.
Once you are on the same page, you can collaborate for building link relationships. You can also offer testimonials for some of these websites (ethically) by writing about them and earning a backlink.
6. Get a blog for your website
Something that will keep working as a link building technique in 2019 and beyond is running a blog on your website. You can develop a blog if you don’t have one already.
Now, when you start blogging, you can start writing around niches that concern your website, you can earn backlinks for authoritative content. Blogging regularly is a step towards building a great link profile for your website.
7. Turn mentions into backlinks
Turning your mentions into backlinks is indeed a clever yet simple hack for link building for your website.
What you need to do here is, whenever someone mentions your website or its product offerings, you can get in touch with them and ask them to turn that mention into a backlink.
However, this works only when these websites have not already linked to your website in their piece. Use tools like Backlink Profiler (BLP) to find these mentions.
8. Skyscraper technique
Very difficult to accomplish but a highly effective technique for link building is the Skyscraper Technique, coined by Brian Dean of Backlinko.
It requires you to create really amazing content around a specific issue related to your industry and then offer a solution for it through your content.
If you are able to offer the right solution, you will eventually end up earning a lot of authoritative backlinks.
Take care of these link building directives
- Don’t go for excessive reciprocal link building for the sake of heavily cross-linking to a website. The search engines are smart and when they find out, they will penalize your website. This will negatively affect your website’s ranking in search results.
- Links with over-optimized anchor text are a big blunder.
- Adding your site to any web directory just to get a backlink will have a negative effect on your website’s ranking. Always be relevant to the directory you choose.
- Don’t add optimized links in the post or signature of your comments
- Never buy links, this is highly discouraged.
- Write a good guest post and earn a backlink.
Link building isn’t truly dead, at least in the impact that it managed to cast in the ways we optimize our websites for great search engine rankings. Yet, denying the fact that links are important is equivalent to killing the ranking of your own website.
So, for the link building activities mentioned above, you can still use them towards building a great link profile for your own website and make your website rank better.