NEW YORK, Feb. 13, 2019 /PRNewswire/ — As part of their continuing effort to teach companies how to make the most of their social media marketing, Long Island SEO company, fishbat, shares four tips for promoting holidays on social media to stand apart from the crowd.
A successful social media strategy essentially comes down to creating and sharing exceptional content on a regular basis. Incorporating holidays into your social media programming schedule is a great way to build your following, drive engagements and generate brand awareness.
Read on to learn four ways to help promote holidays on social media that will make your brand stand out from the crowd.
Everyone loves a sale, and the holidays are a perfect time to offer your products and services at a discounted price. This doesn’t just apply to major end-of-year holidays such as Thanksgiving and Christmas – although these holidays should occupy space on your social media calendar. President’s Day, St. Patrick’s Day, Valentine’s Day, Independence Day and others are all essential days that are worth celebrating on social media. Plan a festive hashtag that can double as a promotional code at checkout on your website and your brand is on its way to an impactful seasonal sale that your followers will love.
Holiday-Themed Contests and Giveaways
Social media contests and giveaways are surefire methods to increase engagement on a regular day. Dress them up in a celebratory holiday theme for maximum impact, and don’t be afraid to get creative. Consider running fun holiday-themed flash contests on President’s Day: Ask your followers a bit of trivia about the Founding Fathers on Facebook, the first person to comment with the correct answer wins! The key to successful social contests and giveaways is to figure out which strategies works best for your brand. For example, Valentine’s Day is a prime day for restaurants and retail brands to promote their brands through social media giveaways.
Celebrate with Your Followers
Celebrating holidays with your followers doesn’t have to come at a cost to you. Even simple forms of engagement can be meaningful and impactful for your brand. Share your favorite ways to celebrate Memorial Day, and thank the servicemen and women in your life on Veteran’s Day. Show gratitude for mothers and fathers on their special days, and encourage your followers to do the same in the comments. Take the time to respond directly to each comment. Not only does this type of engagement generate valuable user content, but it also develops a sense of community among your followers and strengthens their connection to your brand.
Holidays Nobody Has Heard of Before
Celebrating unique and relatively unknown holidays are a fun way to engage your followers. National Pancake Day, National Talk Like a Pirate Day, and National Dolphin Day are just a few examples of the hundreds of interesting, obscure holidays that are sure to boost engagement on your social media feeds. Conduct research and find a few unexpected holidays each month that fit with your brand to celebrate with your followers.
More Than Just a Day
Throughout the calendar year, there are months devoted to specific causes, groups and activities. Black History Month, Women’s History Month, National Write a Novel in November, and Breast Cancer Awareness Month are just a few examples of calendar-specific programming that you can add to your social media platforms. Share trivia and shine a light on important causes that your brand champions, thereby generating valuable social media engagements.
fishbat Long Island SEO Company is a full-service digital marketing firm that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.
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