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Columbus India has been appointed for digital duties for LXME- India’s first financial planning platform for women, powered by the Anand Rathi Group.

Columbus India will be tasked with handling paid media, search engine management, paid social, performance marketing, social media management, search engine optimization, content creation, and developing creatives for the brand. The account will be run out of the agency’s Mumbai Office.

“LXME is a unique proposition; it is a financial product tailored for a completely new target audience, which is women,” said Priti Rathi Gupta, Founder, LXME and MD & Promoter, Anand Rathi Group.

“While looking out for a media partner agency, we wanted someone who not only understood the data-driven digital media space well but also the consumer behavior insights of our TG. Columbus India showed expertise in both domains with their past work and performance. We have approached work in a very collaborative style. Given LXME is a new business under the AnandRathi group, we have been very performance-centric with our media campaigns. Columbus India has some great minds at work that really understand our requirement and continuously aim to optimize results with their digital strategies across platforms.”

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“We believe that the entire product built by the LXME team can leverage the digital ecosystem in a more precise manner using the unique data-driven solutions from Columbus India,” said Nitin Sabharwal, COO, Columbus India.

“LXME has a unique financial proposition that is targeted towards empowering women financially,” said Deven Dharamdasani, CEO, SVG Media. “We are extremely excited to be partnering with innovative and progressive brands like LXME”.

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