KOI IXS is a full-service, performance driven marketing agency, located in San Juan, Puerto Rico. By “full-service” and “performance driven”, they mean to cover their client’s marketing needs in every sector of the industry, and to do so based off of performance-tested results and research. KOI IXS is a marketing agency that capitalizes on the data collecting, deep research technology of today in order to give their clients a cutting edge against competitors. Using that technology, KOI IXS can create a marketing platform that better reaches a client’s target audience.
Founded by CEO, Edwin Miranda, when he was 21, KOI IXS has grown and expanded into the marketing leader it is today over years. In an interview with IdeaMensch, Miranda advises entrepreneurs to grow their businesses by hiring and working with people they trust. Miranda attributes the success and expansion of KOI IXS to a talented team of creatives, designers, marketing geniuses and strategists. The key ingredient, Miranda insists, is passion. When asked what bit of advice would he give to people just starting out their business, Miranda insists that they take risks. He asserts that only by taking risks, does one grow and test their business.
When perusing the services offered by KOI IXS on their website, the passion that Miranda speaks of is evident. KOI IXS provides numerous marketing services, focusing in on four main categories: Innovation & Strategy, Digital Ecosystems, Digital Marketing, and Performance & Optimization. Within each category, a lists of specific services is offered for clients to pick from in order to best suit their needs. Need UX design, SEO work, and a social media lift? KOI IXS has teams of people that can perfect those things. By working through each category of services, KOI IXS creates a network of well organized, moving parts, working together to create the best digital ecosystem a company needs to market their brand properly.
KOI IXS dedication to the progress of marketing standards, technology, and practices is evident on their website blog, where several posts sport topics about the fast-changing marketing industry. These articles make it easier for customers and clients to learn more about the technology that’s shaping the ad industry, and powering KOI IXS. Titles such as The State of Programmic Advertising, or Five Trends to Perform in 2019 show an attention to best practices, while the title Could AI Help Advertising Feel More Human? shows the ambitious nature of KOI IXS and today’s marketing world.
In KOI IXS’ first area of assessment on their website, Innovation and Strategy, they use research and insights to further inform their process. Knowing how to craft their marketing plan based on the given data, KOI IXS can strategize growth and content creation for their clients. This goes back to the performance side of KOI IXS, in that their strategy is based on results.
After that, the second area of assessment, the Digital Ecosystem, is focused on. The Digital Ecosystem of a company is all the varied ways the brand’s digital face exists and connects with customers. To make a brand’s different connectors align to give each customer a quality experience, KOI IXS provides UX and interactive design across a client’s platforms, including mobile and apps. By utilizing programmatic data, KOI IXS can create tailor-made user experiences for their client’s customers.
To ensure a personalized communication between client and their customer, KOI IXS works in the next area, Digital Marketing. This goes deeper than the digital ecosystem to design exactly how the com
pany and the customer communicate. KOI IXS provides social media work, like linking up with social media influencers and personalities, or geotagging posts. They also do SEO (Search Engine Optimization) to ensure that the right links are being viewed by the desired customers. They also make sure that only a client’s targeted customers get advertising on their social media feeds, in order to yield a higher ROI for their clients. All of this creates a personalized, back and forth between the company and their customer base.
In the final area of focus, Performance and Optimization, KOI IXS reviews their marketing efforts and refines the process. This is the essence of performance marketing, using the information gathered to further inform their strategy, so they can have tested results.
Read more about Edwin Miranda, here.