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A lot has changed in the past few weeks, but what hasn’t changed is the high-quality and innovative research we’re bringing you at Summit NA this year. Being a Forrester|SiriusDecisions analyst is one of the best jobs in the world, and we’ve been looking forward to and preparing for our flagship event all year. Our virtual Summit will take place from May 4th through May 7th, and I hope you’ll join us!

Steve Casey and Amy Hayes will deliver the opening keynote. They’ll unveil new research that looks at the future of buying — the environmental factors driving profound changes not only in the behaviors of modern B2B buyers but also in their overall expectations of relationships with providers. Steve and Amy will also share a framework for planning and delivering the experiences your buyers have come to expect.

As many of you are aware, there is an ever-widening gap between the speed at which business buyers are evolving and that at which selling organizations are keeping pace. In Mike Pregler’s track that explores three actions for the sales executive, he’ll look at how buyers’ evolving preferences inform strategies and actions that sales leaders must take today. Mike will cover key topics such as how to lay a strong foundation for success with a modern enablement toolset, how to think about hiring and developing talent to succeed in a digital-first world, and how to use new organizational structures to better align selling with buyers’ current and expected preferences.

I’m also excited to share new research I conducted this spring in my session about B2B buyers’ renewed energy for sales training and services. As you know, this category — which we call sales training and services — has been around for some time. But there’s renewed energy around it as business leaders look to quickly reskill and upskill their revenue teams to better meet the needs of evolving business buyers. In this session, you’ll learn why top-tier sales leaders are revamping and reimagining their sales training strategies; what the new skills are for B2B sellers, and how service providers are adapting their methodologies, offerings, and delivery formats to better meet the needs of both buyers and sellers.

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With more than 120 live streaming sessions including keynotes, foundations sessions, track sessions, virtual networking, 1:1 meetings with your favorite analysts, and an interactive marketplace, this will be the event of the year for B2B marketing, sales, and product professionals. To join us, please register here. I look forward to seeing you soon virtually as we continue our vibrant exchange of ideas.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 



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