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Bing is often seen as the underdog of search engines, but it recently held center stage at Microsoft’s recently concluded Ignite conference. Held in September in Orlando, Florida, the conference allowed the company to disclose how it plans to proceed with the enterprise software.

With that goal in mind, Microsoft introduced Bing for Business, a novel intelligent search service that focuses on enterprise users. The software is not available to the general public yet but users with existing subscriptions to Office 365 will be able to take advantage of a private preview.

This special version of the search engine will reportedly offer an “intelligent search” feature that combines several data sources to help companies become more efficient. It will also allow company employees to find information that is relevant only to the organization. If properly utilized, Bing for Business can become the technology that many companies would be using in the future to disseminate company knowledge.

Bing for Business will provide businesses with more than the usual web results. The software can scan for information across a company’s shared files, emails, recent documents, and team sites, turning it into the central hub of all information gathered from Office 365.

Instead of providing each app with a distinct search bar, users won’t have to go to another page or site to get particular information about the business. Instead, they can just do a normal web search and have the relevant content delivered. Said content will be presented as cards after the result is finished, with the business data set at the forefront.

System administrators will also reportedly benefit from Bing for Business. The software can integrate with current admin controls so it can be managed by IT enterprise managers. Search traffic will also be protected so that business listing won’t reach the Internet and custom branding options will be provided as well. This will allow companies to keep their identity unique and protected.


Image credit: Microsoft

The upcoming service will be powered by AI and Microsoft’s centralized API, Microsoft Graph. This combination permits for search to collate data from all corners of Office 365, from SharePoint team sites to specific words in office documents. The software will also be linked to the company’s available data analytics tool, like Delve and Power BI.

Users of Office 365 Enterprises, Business and Education can avail of Bing for Business’ private preview by requesting an invitation.

[Featured image via Microsoft]

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