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microsoft building logo2 1920The recent Microsoft Ignite event in September told us a lot about the direction technology is going — and specifically how it will impact marketers.

Microsoft emphasized two trends that will have a significant effect on marketers. The first is an effort to make artificial intelligence (AI) and machine learning available to the masses. The second is heavier integration between Microsoft and LinkedIn.

What do both of these mean for us? We’re getting closer to the holy grail of closed loop marketing, one tech innovation at a time.

[Read the full article on MarTech Today.]


Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.




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