Mike Marko, founder and owner of Cincinnati, Ohio-based IM Consultant Services announced that he has recently published a blog post titled “Effective Search Engine Optimization Techniques”. Marko says that while the Internet opens up a lot of marketing opportunities to all types of entrepreneurs and business owners, making a buzz online is easier said than done. That’s why he made this new blog post. According to Marko, he wants to help business owners make the most of their online presence.
Marko starts his new blog post about Google search optimization by giving his readers an idea of what SEO or search engine optimization is. Based on his blog post, SEO is the process of increasing the visibility of websites or webpages in search engine results pages. In other words, SEO makes them easier to find online.
For many people, being easier to find on the Internet is not a big deal. But for business owners and entrepreneurs, this is important. Having a good online presence can increase their chance of getting more leads and thus having bigger profits. This gives them access to more online audiences who can become potential customers.
There are different search engine optimization techniques available but not all of them are applicable to every business. Marko knows that, so his blog post talks only about effective SEO techniques that are applicable to any type of business.
Before Marko starts giving tips for search engine marketing techniques, he first discuss how SEO works. According to him, SEO makes changes to a website so its target audience can find it easily. SEO can involve making both on-site and off-site changes. It also usually involves techniques meant to stimulate audience engagement.
Engagement plays a major part in making SEO successful. That’s because different types of engagement are considered search ranking signals. Thus engagement affects the rank of a site in a Google search.
Marko says that getting lots of engagement helps with SERP (search engine result page) rank. That’s the reason why marketing strategies that get a lot of engagement are good for SEO.
According to Marko, business owners and entrepreneurs can get engagement by asking site visitors questions. They can also respond to their comments or messages. Making people spend time on their site longer drives engagement and this works well with the SEO techniques that he talks about in his new blog post.
To make engagement and SEO work, business owners and entrepreneurs should make their posts easier to read. According to Marko’s blog post, the content of a website should be long and have good post formatting. Search engines prefer websites with lengthy but readable content. Also, the photos used in the website should be high-quality and have proper file names. This can help in getting a better ranking on SERPs as well.
Along with that, Marko says that it’s important to post SEO-friendly videos. Posting a video can help in having a good online presence. That’s because there’s always a video on the top or middle part of search result pages.
When posting a video, Marko notes that it’s important to give it the proper title and high-quality thumbnail. This can attract viewers and thus, increase engagement on a website. He also adds that videos should be lengthy. He says, “Longer videos tend to get the most traction. So try to make videos at least 5 minutes long. This is a good length for most marketing or business videos.”
Marko’s blog post doesn’t just cover on-site SEO either. To ensure the success of SEO, Marko states that business owners should also consider doing off-site SEO. Off-site SEO techniques are ones that take place outside of the website being optimized. Examples of these are backlink building and social media promotion.
Marko also says that improving the website’s load speed can improve its rank on the SERPs. So make sure to add an index to optimize the database. Optimizing pages and images can help in making a website load faster.
Along with that, webpages should also have backlinks, according to Marko. Building backlinks is important in getting a good SERP rank. Links that are earned through quality content or influencer marketing can improve a site’s SERP ranking. The ones that are earned from pay-to-link blog networks, spammy sites, and other suspicious sources will do the opposite.
The last part of Marko’s blog post talks about analytics and technical optimization. Marko states that technical problems may sometimes arise that have a negative impact on SERP placement. To prevent this, it’s important to do technical optimization like fixing 404 errors and switching to HTTPS or Hypertext Transfer Protocol Secure. It’s the most commonly used, securest version of the old HTTP web protocol.
Those who are interested in learning more about search engine optimisation tips or how to do digital marketing can follow Marko to his website. He regularly publishes new blog posts there. All of his blog posts are useful for online marketing.
Furthermore, he says that anyone who is looking for qualified and experienced SEO and similar services can come to him and his team. Marko and IM Consultant Services are willing to schedule consultations with business owners in need of assistance
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For more information about IM Consultant Services, contact the company here:
IM Consultant Services
Mike Marko
513-580-4598
[email protected]
PO Box 62451
Cincinnati, OH 45262