Mike Marko with IM Consultant Services in Cincinnati, Ohio, has published a new blog post answering a common question that business owners have — why use LinkedIn for business. The blog post addresses marketers’ struggle with social media marketing and also elaborates why LinkedIn should be among their choices for a social media marketing platform.
Marko states that this new blog post is for marketers who are struggling to decide what social media platform to use for their business. Marko states that he himself has personal experience with that struggle. As such, he aims to help other business owners in a similar situation. He also states that this blog post can help them avoid countless trials and errors when it comes to digital marketing.
“LinkedIn continues to grow at a rate of two new users per second,” says Marko. “It is also well-known for its ability to create connections. Most business owners will even prefer LinkedIn over any other social media platform for lead generation and its significant revenue impact.”
Marko is still very aware that LinkedIn has its similarities with other social media platforms. With that said, most of his readers might question why they should even begin to consider using LinkedIn. Marko is able to provide an explanation for his business owner readers through this blog post by listing what they can achieve on LinkedIn.
In his blog post, Marko was quick to discuss LinkedIn’s potential to improve a brand’s visibility. “Companies are able to connect with other businesses and entrepreneurs through LinkedIn,” says Marko. “This connection can then help business owners to build their reputation.” He also elaborates on how these connections with other marketers can generate testimonials for customers who are giving thought to contacting your business.
Other than talking about how using LinkedIn for business can help establish your brand, Marko also talks about how you can promote your business differently on LinkedIn. Using LinkedIn for business marketing is essentially the main goal of most of the platform’s users. According to Marko, LinkedIn is most commonly used by professionals. This is why he argues that LinkedIn is far different from Facebook and Twitter when it comes to marketing for business. He states that, on LinkedIn, business owners can focus on promoting their business rather than socializing.
However, Marko was keen on reminding his readers to still be careful when promoting their business on LinkedIn. Although the platform encourages its users to promote their business with different content such as media, doing it without cease or moderation can still negatively affect a business on LinkedIn.
Marko then goes into detail about how a business on LinkedIn can easily create links and drive traffic. According to him, both link building and traffic driving are essential in search engine optimization or SEO. As a consultant on SEO, Marko assures his readers that using these strategies on LinkedIn can help you get into the first page of a search result.
Marko also goes into detail about how business owners can educate their clients in order to attract them to their business on LinkedIn. Although educating consumers isn’t seen as promoting a business on LinkedIn, it still serves the same purpose. “Useful content is more important than you might think,” says Marko. “Consumers actually prefer to engage with businesses that prove that they know a lot about their business field right off the bat. Posting content that can help your potential clients can become proof that you can offer genuine value to them.”
Lastly, Marko talks about how the ability to sell and generate leads is an important reason to use LinkedIn for marketing your business. He goes into detail in the blog post about how users can turn into paying customers. He also reminds his readers how important it is to find their target audience in order to sell and generate leads.
LinkedIn may appear to look like just another platform to find a job or an employee to hire. However, Marko stresses in his blog post that LinkedIn can provide more than that to professionals who will take the time to use LinkedIn properly. He states that every business owner should be well aware of how much potential LinkedIn has when it comes to promoting a business.
Along with providing answers to common business owner questions, Marko and his team at IM Consultant Services can provide other forms of assistance to business owners. These services can include consultations about your business and how it can be improved. Marko and his team can also help improve your marketing materials, such as your webpages and social media accounts.
Marko even offers free consultations that can last for 30-60 minutes. This free consultation can be any business owner’s first step to improving their business. This is because this consultation will involve Marko giving tips on how you can grow a business quickly and efficiently.
With all of that said, Marko continues to encourage business owners to visit his blog and check out his articles. As a consultant for business owners, he has created a site that revolves around helping professionals grow. He also states that business owners can easily contact him and his team if they need more information about digital marketing. With his IMCS website just a few clicks away, he is always ready to address problems that his readers might have.
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For more information about IM Consultant Services, contact the company here:
IM Consultant Services
Mike Marko
513-580-4598
[email protected]
PO Box 62451
Cincinnati, OH 45262