As Facebook continues to expand its video push, and with other platforms like Snapchat and Instagram also seeing increased video adoption, it can be easy to forget that YouTube is still the leading online video platform, and by a significant margin.
Indeed, YouTube recently underlined this by reporting that it now has more than 1.5 billion monthly active users – second only to Facebook – while viewers spend more than an hour a day watching YouTube content on mobile devices alone.
If you’re looking to maximize the ROI of your video efforts, YouTube remains a must, with various ad options and tools to help you maximize viewership and reach.
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