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Employees’ Advocacy Boosts Your Content And Customer Interactions

While trust in brands has dwindled, B2B buyers hold those same brands’ employees in high regard as authentic and compelling sources of information. And they want to engage with them.

In our new research, “Mobilized Employees Engage Buyers With A Trusted Voice,” Matthew Camuso and I explored how B2B marketers can satisfy buyers’ preferences, crowdsource quality content, and save on paid media by mobilizing their employees to advocate on behalf of their brand. For example, LinkedIn reports that employee sharing of paid media advertising generates 53% more interactions.

Yet few B2B marketers are leveraging their employees to engage buyers because they view employee-created content as too risky or fail to design proper strategy and provide support. Enter employee advocacy to help companies plan, scale, optimize, and empower their employees to create and share content as brand advocates.

Watch the video below to hear the highlights of the recently completed report by Laura Ramos and Matthew Camuso.

Read the full report here — “Mobilized Employees Engage Buyers With A Trusted Voice” (Forrester clients only) — then set up an inquiry with Matthew Camuso and I to learn more about employee advocacy and explore if you have met the prerequisites to reap the benefits your peers have seen.



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