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Hyannis, Mass.-based Cape Cod Healthcare neurosurgeon Paul Houle, MD, partnered with local business owners to launch Marketing, M.D., which provides physicians with marketing consultation and services.

Three things to know:

1. Dr. Houle, JH Communications owner John Houle and Heidi Hope owner Shaun Guerard collaborated to develop Marketing, M.D.

2. The company will highlight effective marketing strategies at its Medical Marketing Summit May 3-4 in Orlando, Fla. The summit will discuss strategies to help physicians distinguish themselves and develop coordinated social media and marketing campaigns.

3. Marketing, M.D. will offer online tutorials on digital advertising, email marketing, social media campaigns, website search engine optimization and more.

More articles on spine:
How technology could change spine practices in 5 years: 3 Qs with Dr. Payam Farjoodi
4 key thoughts on the future of spine innovation from Dr. Jeffrey Cantor
As navigation and robotic assistance rise in spine, Dr. Mitchell Levine sees other interventions fading

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