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How Google Has Been Addressing Brand Safety Concerns on YouTube

Back in mid-March, The Guardian withdrew “all its online advertising from Google and YouTube after it emerged that its ads were.

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Unique Reach – A Tool that Captures Impressions per Unique User

Google made some major announcements at May’s Marketing Next conference, and one of the most interesting announcements was: Unique.

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New Google Attribution Tool Helps You Evaluate Your Marketing Campaign

There has been a lot of talk recently about attribution. And answering these questions has been one of the biggest.

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