Good To SEO | Search engine optimization (SEO) Blog News

Although we marketers sometimes use “omnichannel” and “multichannel” interchangeably, the words refer to different marketing strategies and result in different customer experiences.

An infographic by marketing automation company Emarsys explains the difference:

• A multichannel marketing approach refers to a brand’s efforts to interact with customers across multiple platforms and channels. It focuses on growing customer engagement across those various channels.

• An omnichannel marketing approach, on the other hand, eclipses multichannel. Omnichannel marketing helps you promote stronger, lasting relationships with customers because they’re able to have a consistent brand experience no matter what device they use, when they use it, or where in their journey they are.

These two approaches work together when customers shop across multiple channels (multichannel marketing) and find that the experience is seamless (omnichannel marketing).

adheader

For more details on the differences between the two and how they complement each other, check out the infographic. Just click on the image to see a larger version.

170927 infographic omnichannel vs multichannel small

Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don’t worry … it’s FREE!

laura forer

Laura Forer is the manager of MarketingProfs: Made to Order, Original Content Services, which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content.

LinkedIn: Laura Forer

Source link

READ ALSO  Has your dental website content been copied? Google may not like this
  • Facebook
  • Twitter
  • Linkedin
  • Pinterest
  • Buffer
  • stumbleupon
  • Reddit

Join To Our Newsletter

You are welcome

This div height required for enabling the sticky sidebar
WP Twitter Auto Publish Powered By : XYZScripts.com
Ad Clicks :Ad Views : Ad Clicks :Ad Views : Ad Clicks :Ad Views : Ad Clicks :Ad Views : Ad Clicks :Ad Views : Ad Clicks :Ad Views : Ad Clicks :Ad Views : Ad Clicks :Ad Views : Ad Clicks :Ad Views : Ad Clicks :Ad Views : Ad Clicks :Ad Views : Ad Clicks :Ad Views : Ad Clicks :Ad Views : Ad Clicks :Ad Views : Ad Clicks :Ad Views : Ad Clicks :Ad Views : Ad Clicks :Ad Views : Ad Clicks :Ad Views :