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Only 35 Percent of Companies Think Content Marketing Is Truly Successful

Ascend2, which offers research-based marketing services, and Vidyard, a video marketing platform, recently released a survey of content marketers to find out how the best of the best run their content marketing campaigns.

Over half of the respondents worked at companies with over 500 employees. 40 percent had 50 to 500 employees, and eight percent had fewer than 50. More than half dealt primarily with business-to-business (B2B) channels, about a quarter worked mostly with business-to-consumer (B2C) channels, and 20 percent worked with both equally.

35 percent of respondents ranked their content marketing and distribution strategy as very successful compared to their competitors. 46 percent described their strategies as somewhat successful, and 19 percent ranked them as unsuccessful.



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