If you’re like many content marketers, when you tell your mom your job title, she reacts with a perplexed smile and something like, “Oh, so what do you do?” An explanation fit for a layperson only yields a brief, labored expression before giving way to an epiphany: “So you’re a writer?” “Yeah,” you say, realizing […]
Link graph by its definition is the nodes (pages, documents) connected by directed edges (links). It helps in the ranking of documents of specific websites or entities. Understanding link graph in its basic elements and identifying which existing links need to be improved could had a drastic effect on the site’s overall link and
What Metric Can Tell Us Our Content is a Unicorn? NATHAN: What are the metrics you’re going to use for the content to know whether it’s quality? LARRY: Great question. In baseball, you’ve got hundreds of different metrics. Same thing in marketing. There are hundreds of different possible metrics for your content. However, when I
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I’m baaaaaaack. Organic Listings What a fun past couple years it has been in the digital marketing landscape; we’ve seen hummingbirds, ads displacing organic listings, phantoms, ads displacing organic listings, rank brain, and of course ads displacing organic listings. It has been such a long time since my last post that back when I was
White papers are often perceived as the more serious older sibling of the eBook. As such, it’s not uncommon for white papers to be—well, boring. But that doesn’t have to be the case. White papers are among most requested resource formats of B2B buyers. They should be in-depth, enlightening, and also: interesting. If not a
When you pose a question to Google, the first result you get is Ranking 1. In short, that is the first result of the SERP (search engine research pages). Until recently a content marketer goal was to reach the SERP. So, once a piece of content reached Google’s first pages, that was good enough. This
How to Get Media Exposure for Your Startup: The Ultimate, Step-by-Step Guide Published 03/24/2017 by Jayson DeMers | 0 Comments You’re in a startup. Your idea is solid. You’ve got products or services ready to go. You have a feeling that if people only knew what you were offering, they’d be all over
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Every Resource You Need to Build a Kick-Ass Brand Online Published 05/31/2017 by Jayson DeMers | 2 Comments At the center of every successful business is a kick-ass brand, and these days, the best way to build a brand is through online resources; entrepreneurs have access to more tools, more people, and more
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Wikipedia is one of the biggest, oldest and most authoritative websites on the internet which makes Wikipedia backlinks one of the most powerful links on the planet. Honestly, it is hard to do a Google search for any term that doesn’t list Wikipedia in the top 10 nowadays. But are Wikipedia backlinks still as effective
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The complete guide on how to optimize content for SEO and Links Content marketing has already solidified its stature as a powerhouse in the digital marketing realm. In growing a brand’s audience and customer base, it’s certainly proved how formidable the practice is, especially when integrated with other data-driven disciplines (like SEO). It’s no longer
