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How to achieve off the charts off-page SEO that will boost traffic

When you think about improving your SEO, what’s the first thing that comes to mind? Maybe you think of rewriting your web copy to rank better for certain keywords, churning out new posts for your blog, or making sure your website is structured in a logical way. All of these are important aspects of ranking …

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6 Examples of Insane Honesty in Content Marketing

You’ve read the Insane Honesty slideshare. (If you haven’t, here it is:) Now here are the examples. Six fantastic examples of Insane Honesty – some legendary, some unsung-to-date-but-now-oh-so-sung. [Now with NEW and improved examples, below — most of which, to be insanely honest,  aren’t as good as the Big Six but some of which are …

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Thanks, Amit

Amit Singhal just announced that he’s retiring toward the end of the month. Amit has been a formative part of Google’s search team, but he’s also a good friend. Last year, after he marked 15 years with Google, I wrote this about Amit’s contributions: Amit Singhal, one of the unsung heroes of Google, just celebrated …

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10 New Ecommerce Books for Summer 2017

Here is a list of new ecommerce books for your summer reading. There are titles on podcasting, video marketing, entrepreneurship, disruption, global ecommerce, and valuing digital businesses. I compiled this list using Amazon. From Amazon’s “Books” category, I selected “Business & Money.” From there I chose the “Processes & Infrastructure” sub-category and selected “E-commerce.” Then …

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