Bill Slawski and I had an email discussion about a recent algorithm. Bill suggested a specific research paper and patent might be of interest to look at. What Bill suggested challenged me to think beyond Neural Matching and RankBrain. Recent algorithm research focuses on understanding content and search queries. It maybe useful to consider how […]
Voice-assistance technology is a competitive industry with some major players having a high take in it. Google has Assistant, Amazon has Alexa, Apple has Siri and Microsoft has Cortana. Despite big tech having a foothold on the major services available for consumers as well as smart speakers to go along with this tech, there is
Software development for Voice Assistance Continues to Advance Alongside AI Algorithms Read More »
from the public-money-means-public-code dept In 2009, the Spanish government brought in a law requiring electricity bill subsidies for some five million poor households in the country. The so-called Bono Social de Electricidad, or BOSCO, was not popular with energy companies, which fought against it in the courts. Following a 2016 ruling, the Spanish authorities introduced
Do Citizens Have A Right To See The Algorithms Used By Publicly-Funded Software? Read More »
The following is an excerpt from Kris Shaffer’s book, Data Versus Democracy: How Big Data Algorithms Shape Opinions and Alter the Course of History. It is part of TPM Cafe, TPM’s home for opinion and news analysis. Much of the media we engage with today is selected for us by algorithms. This is true on social platforms like
How Algorithms Amplify Our Own Biases And Shape What We See Online Read More »
Earlier this week, Facebook announced it would be reintroducing human editors to curate News Tab, a dedicated news section. The company is currently pursuing partnerships that would allow it to promote articles from publications like The New York Times, The Wall Street Journal, The Washington Post, and The Atlantic.* According to a Wall Street Journal
Facebook News Tab Will Be Run by Humans and Algorithms Read More »
Ah, social media algorithms. For some marketers, they’re like little data puzzles just waiting to be solved. But if you’re like most businesses trying to tackle social media, they’re a sort of boogeyman. The great “unknown” that’s holding your content down. Algorithms might seem helpful and mostly harmless to the average social customer, helping sift
Everything You Need to Know About Social Media Algorithms Read More »
Algorithms have come to define a significant chunk of modern marketing strategies. Google’s search engine algorithm dictates which websites appear highest in relevant search results, driving search engine optimization and related strategies. Facebook and other social media sites use algorithms to determine which types of content their users prefer, driving social media and content marketing
How next-generation algorithms could impact your marketing strategy Read More »
Emotional resonance is essential in marketing. But how do you connect emotionally when writing keyword-targeted copy? To the uninitiated, copywriting for search engine optimization (SEO) may seem prescriptive, awkward and clunky, written for robot crawlers rather than human beings. No one even reads those SEO copy blocks, right? The reality is, when you’re optimizing content
Can Algorithms Feel? Use Emotion To Elevate Search Engine Marketing 07/25/2019 Read More »
The SEO industry often refers to “Google algorithmic penalties” as a catch-all phrase for websites that fail to live up to expectations in Google Search. However, the term used is fundamentally wrong because there are no Google algorithmic penalties. There are of course Google penalties, which Google officially and euphemistically calls Manual Spam Actions. And
Link Distance Ranking Algorithms Search Engine Journal Understanding link ranking algorithms may improve how you approach link building. Source link
Link Distance Ranking Algorithms – Search Engine Journal Read More »
