Search Results for: search engines penalties

Why It’s Becoming More Important Than Any Other SEO Tactic

No website can stand without a strong backbone. And that backbone is technical SEO. Technical SEO is the structure of your website. Without it, everything else falls apart. Imagine you wrote the most amazing content in the world. It’s content that everyone should read. People would pay buckets of money just to read it. Millions […]

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Bigcommerce Review – Fresh For 2018

BigCommerce (Australian/US launched in 2009) is a global e-commerce business software developer. BigCommerce plans offer varying features, pricing, and service options. • The Standard Plan gives you the ability to sell online from your online store. This plan gives you the ability to sell on multiple online channels (i.e.: a branded website, Amazon, Facebook, eBay, etc.).

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SMX West is coming! Here’s everything you need to know

Search Engine Land’s SMX® West is just five weeks away, and it’s shaping up to be an exceptional show. You can expect the quality content, speakers, networking activities and meals for which SMX events are famous. SMX West features three packed days exploring the marketing topics that matter most to professionals like you — SEO,

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A Comprehensive History of Google Updates (and a Look to the Future)

A Comprehensive History of Google Updates (and a Look to the Future) Published 01/31/2018 by Jayson DeMers | 1 Comment In the world of search engine optimization (SEO). Few topics have generated as much collective attention as the development and emergence of Google algorithm updates. These coding additions to Google’s search

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How to use brand mentions for SEO, or the linkless future of link building

Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link

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6 SEO Trends To Watch Out for in 2018 [Infographic]

The world of search engine optimization (SEO) is indeed ever-changing. From algorithm updates to new SERP features to more sophisticated search tools, we have seen a lot of developments and changes in the SEO field over the past recent years. These shifts in the industry have not only revolutionized the way people conduct search, but

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Best practices for anchor text optimization in 2018

Doing SEO for any client is intimately associated with getting the most out of every link. Anchor text is an important element that “unlocks” every link’s potential — to the extent that Google had to roll out its first Penguin update in 2012, cutting tried-and-true anchor text over-optimization methods out of the picture. Over the past

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