Think about the online content you consume and share the most. Most likely, it’s video. Whether it’s a Facebook ad for something you’re actually tempted to buy, or a YouTube clip that triggers an emotional response driving you to share it with your friends and family, video is a powerful tool for companies which want […]
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Never imagine that life is fair. The best you can hope for is poetry. Poetry can even lift pain to the level of art and greed to the level of pity. Which brings me to Harvard economics
This infographic by Market Inspector is a visual roundup of influencer marketing today. Anyone new to influencer marketing can use this as a reference guide to understanding the benefits of working with influencers. Influencer marketing has been on the rise. As social networks continue to tweak their algorithms and expect us, marketers, to pay up to
Social media is a constantly evolving space, with some changes being more drastic than others. Predictions were made before 2018 of what marketing would look like this year and with the new year underway, we took time talk about how these trends will actually pan out. From Facebook to influencer marketing to video content—participants weighed
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Here is a list of product releases and updates for late-January from companies that offer services to online merchants. There are updates on voice shopping, managed hosting, customer service solutions, personalized emails, and zero-fraud payments. Got an ecommerce product release? Email [email protected]. Ecommerce Product Releases Voicelabs launches Alpine to bring retailers to the voice shopping
Here’s a fact: effective SEO results require hard work and effort. Anyone who has been in the SEO game for more than a few days knows that earning your website a place in search results is no piece of cake. Not only do you need to carefully plan and execute your strategies, you also need
Data has exploded throughout every facet of our world, giving organizations and companies more access to personal information than ever before. While that information has proven to be beneficial in countless ways, it can also be taken advantage of. Consumers are entrusting companies with more information than they even know, so it is up to
A Comprehensive History of Google Updates (and a Look to the Future) Published 01/31/2018 by Jayson DeMers | 1 Comment In the world of search engine optimization (SEO). Few topics have generated as much collective attention as the development and emergence of Google algorithm updates. These coding additions to Google’s search
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The Low-Down on Facebook’s Latest Changes and How They Affect Your Business No doubt Facebook has dramatically changed how businesses are marketed online. With over 2 billion users Facebook offers exposure to a powerhouse of potential customers. That’s why when Mark Zuckerberg announced some big changes in January, it drew many concerns with business owners
Paid search marketers look to technology to provide them with a competitive advantage. AdWords is host to a range of increasingly sophisticated features, but there are also numerous third-party tools that add extra insight. Below, we review some of the essential tools to achieve PPC success. The paid search industry is set to develop significantly through
