Search Results for: algorithms

10 Pinterest SEO Tips That Will Set You up for Success

‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Pinterest has slowly developed into a profitable social media channel for savvy marketers. It boasts an engaged base of more than 150 million monthly users and provides a refreshing alternative to Google, Facebook, and Amazon. However, it still represents

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Changing B2B Media and Information

At the end of content and technology rainbow, data is the pot of gold. Business.com’s CEO shares how we look at data to tailor experience. Programmatic. First party data. Retargeting. Viewability.  To say there are quite a few things to consider as digital publishers is an understatement.  At the end of the content and

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A Facebook Posting Strategy Change That Led to a 330% Increase in Reach and Engagement

In October of 2016 we dramatically changed our Facebook posting strategy. A gradual, but noticeable shift in many social media algorithms and an influx of brand advertising on Facebook meant that it was important for us to either start experimenting or we’d continue to see a decline in organic reach and engagement. Getting your content seen on Facebook is

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How to Create Content Unicorns and Ignore the Donkeys

What Metric Can Tell Us Our Content is a Unicorn? NATHAN: What are the metrics you’re going to use for the content to know whether it’s quality? LARRY: Great question. In baseball, you’ve got hundreds of different metrics. Same thing in marketing. There are hundreds of different possible metrics for your content. However, when I

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