The Holly Effect: Why primetime TV stars are the new fashion influencers

ecommerce, Fashion, Influencer marketing, Instagram, Marks and Spencer, Missguided /

People mostly tune into to ITV’s I’m a Celebrity… Get Me Out of Here! to see so-called ‘celebs’ eating kangaroo testicles. This year, however, many are tuning in to find out what presenter (and burgeoning fashion icon) Holly Willoughby is wearing. Nicknamed ‘The Holly Effect’ by the press and PR industry, Willoughby’s influence on viewers […]

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Dive deep on best practices in search. Attend an SMX workshop!

Channel: CMO Zone, Internet Marketing Industry: Search Marketing Expo - SMX, SMX & DMD Alerts, SMX conference /

Bona fide digital marketers need proven search marketing tactics and best practices in their toolkit. That’s why SMX® West offers in-depth workshops conducted by the world’s leading subject matter experts in SEO, SEM, in-house, and digital marketing. Workshops will be held Friday, February 1 at the San Jose Convention Center. Each provides: In-depth instruction from

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Final Cut Pro Integrates Third Party Apps Services Like Shutterstock, Frame.io

Technology Trends /

The 28th update to Final Cut Pro X (FCPX) since 2011 was announced as the FCPX Creative Summit was being held. Upgrades also include upgrades to Motion 5.4.2 and Compressor 4.4.2 perfect for small businesses. The new functionalities in FCPX 10.4.4 will give video editors more tools for workflow extensions with third-party apps along with

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Why It’s Time to Embrace a Real CRM Tool for Your Business

audience segmentation, client relationship management, CRM, customer service, Lead Conversion, Marketing Tools /

Using a spreadsheet or index cards to manage your clients may make sense when you’re first starting out: there aren’t that many to keep track of, and the clients you do have don’t have a long history with your business. However, as time goes on, your client list grows, your track record with existing clients

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