Leverage Simplicity In Design To Improve Sales Reaching an audience and convincing them to buy your product, use your services, or follow your brand involves a multitude of strategies. Search engine optimization (SEO), landing pages, calls to action, lead magnets, and pay-per-click (PPC) ads all demonstrate that digital marketing is a complex field. It can […]
The Bi-Annual Trends Report from Small Business Expo was just released, and more than half or 51% of respondent in the survey say there is too much government regulation. The report looks to gauge small businesses sentiment to gain insight into the challenges and trends currently affecting this segment. This is the first of the
51% of Small Business Owners Say There is Too Much Government Regulation Read More »
Looking for ways to maximize Facebook use for your business efforts? This infographic outlines a range of key notes and tips. Source link
How to Use Facebook Pages for Business [Infographic] Read More »
After spending nearly a decade as an entrepreneur, I have learned that there are many romantic beliefs people have about starting a business. Many of them are not compatible with the challenging and often cruel reality that entrepreneurs face. While being your own boss can be one of the most rewarding things that you will
4 Tips to Avoid Choosing the Wrong Idea for a New Business Read More »
With the huge group of baby boomers hitting retirement age, we’re seeing a lot of businesses up for sale—and Gen-Xers won’t be far behind. When the time to exit rolls around, it’s extremely important to get the most value out of your company, because there are no “do-overs” when exiting your business. Consequently, a large
How to Squeeze the Most Money Out of Your Company With a DIY Sale Read More »
Whether you are just starting on your search engine optimization (SEO) journey or have been at it for years, there’s a good chance some part of your site can be improved. In fact, from the hundreds of small business websites we look at every year at Bowler Hat (my agency), it is rare we see
How small businesses can see big results with foundational SEO Read More »
How to Write Effective Social Media Copy The copy placed on social media sites such as Facebook is an important aspect of any marketing campaign — or it should be. Facebook has over 2 billion active viewers each month, and only a fool would ignore such a large audience, or give them stale, boring copy.
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search
Marketing Day: Twitter tests, FTC asked to open new investigation on Google & more Read More »
Twitter's launching a new set of ad labels for politically related content in order to improve transparency around such issues. Source link
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search
SearchCap: Google’s deal with Mastercard not ‘deceptive’, small business SEO & more Read More »
