Marketing Podcast with Allen GannettPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Allen Gannett. He is the CEO and co-founder of TrackMaven, a marketing insights platform. He and I discuss his new book, The Creative Curve: How to Develop the Right Idea at the Right Time. Gannett’s mission […]
What Is Database Management? Very simply put, database management is knowing how to access, configure, debug, and manage your database. For some website owners, this isn’t really a concern. Even developers rarely need to poke around with the database, and for many of us, it’s just a piece of software that someone configured once and, as
In the face of technological disruption, some businesses become obsolete and others are able adapt. From the outside looking in, it can be difficult to see why either outcome occurs. The key to navigating disruption in your industry is mindset, according to digital marketing expert Minter Dial, who maintains that there are specific mindsets businesses
The Future of Marketing: Minter Dial on How to Prepare for Disruption Read More »
Looking for a quick way to give your writing more punch? Maybe a little personality or pizzazz – that extra little “oomph” that makes the reader pay attention? Well, good news: “Power words” are the answer, and you can wake up put them in place in a matter of minutes. This post gives you a
595 Power Words That’ll Instantly Make You a Better Writer • Smart Blogger Read More »
“But I’m not a leader!”“I’m not qualified enough to lead.”“I don’t know how!” Every successful leader at one point or another has had these thoughts enter their brain-space. The bad news? We cannot become fearless leaders by allowing these thoughts to pervade our minds every day. In this blog, I’ll cover seven things that the
A recent LinkedIn employment report has revealed that the US job market is hale and hearty. The country’s unemployment rate is down across the board while hiring is 4.5% higher when compared to this same time last year. While the news certainly is encouraging, the report also underlines the challenges that small businesses are facing
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Have you ever experienced a rankings decline and suspected it was due to something a competitor was doing? For this second article, we are going to focus on the process of diagnosing whether or not you’ve been hit by negative search engine optimization (SEO) techniques. If you need a refresher or missed the first article,
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5 essential ways to build vital customer relationships in e-commerce Source When it comes to developing a strong customer relationship in any business, you have to put yourself in the position of the customer. This is even more important in the e-commerce arena because the customer is King in this regard. Product to customer businesses
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Snapchat is a unique social platform and one that has exploded in popularity rather suddenly since its release in 2011. Now reaching around 8 billion views daily (and there are only 7.4 billion of us in the world, remember), the medium of ephemeral content has well and truly taken off. So how can content marketers
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If you run an eCommerce website, you obviously want to maximize your online sales – but how do you get started with optimizing your website for optimal performance? CopyPress share their guide to eCommerce optimization in this infographic. They break things down into the following sections: Reasons why your site should be optimized How to know
eCommerce Website Optimization: A Complete Guide for Online Store Owners [Infographic] Read More »
