Which features deserve your utmost attention on Instagram and what’s even trending in 2018? We ask because how does your plan of attack change year over year if you’re not aware of the latest trends? We get it–face filters and GIF stickers might not make your business stop on a dime and shift strategies. However, […]
5 Instagram Trends Changing the Industry in 2018 Read More »
Google offers a broad range of resources, in multiple languages, to help you better understand your website and improve its performance. The recently released
Introducing the Webmaster Video Series, now in Hindi Read More »
It’s International Women’s Day, and in 2018, the event may be even more important, and resonant, than ever. Over the past 12 months, we’ve seen the rise of the #MeToo movement, the second Women’s March and increased focus on gender equality in the workplace more broadly. Female leaders are seizing the moment and stepping forward,
Celebrating International Women’s Day on Social [Infographic] Read More »
Improving the customer experience is on the top of the list for most businesses. After all, happy customers have higher retention rates, higher lifetime values, and are more likely to share their positive experiences with friends and colleagues. In fact, most customers care about their experience that 86% of consumers are willing to pay up
Which Customer Satisfaction Metric is Right for You? Read More »
Google has announced that Google will now show images, videos, GIFs and text posted directly by an artist or musician, in addition to the Knowledge Panel directly in the search results. Google launched this feature as a limited beta a year ago and then opened up Google Posts to all Google My Business users last
Google amplifies musicians in Google search through the Google Posts platform Read More »
After decades of trying to fill their brands’ proverbial leaky buckets — continually flooding them with new customers won through acquisition dollars instead of plugging the holes with retention spend — marketers are finally turning the tide. According to a recent Gartner survey of CMOs, marketing leaders are now allocating two-thirds of their budgets toward customer
Swift shifts in marketing spend aren’t enough to stem the Amazonian tide Read More »
How to reach out and impress potential influencers for your brand People who have the power to open up the doors of professional opportunities for you are the busiest people. Before they have their first cup of coffee, hundreds of email requests have already started pouring into their inbox.Even if you don’t receive 1,000 emails
Get your voice heard: How to reach out to influencers Read More »
How Long Can You Last If You Lose Your Job? On this John Chow dot Com screencast, I ask how long can you last if your lost your job? This is known as a financial lifeline. Most households have no financial lifeline because they live paycheck to paycheck and have less than $1,000 in saving.
If gender bias is an issue in your organization, you may lose employees as a result. A survey released by Randstad US says 80 percent of female employees would switch to a company with greater gender equality if faced with such issues. Gender Equality Survey Results The survey looked at how men and women relate
80% of Female Employees Would Quit Your Company Over Gender Bias – Small Business Trends Read More »
If one doesn’t know this yet, be mindful that SEO (Search Engine Optimization) methods that work changes all the time. With so many active websites and blogs on the internet today, it’s important to make sure your site or brand is always at the upfront curve of such changes. As great as generic and longtail
What Does The Future Of Search Engine Optimization Look Like In 2018? Read More »
