If you’ve hit a creative roadblock, or if you just feel like your Instagram posts are getting stale, check out this infographic by social media analytics platform Unmetric. It offers 23 ideas to add variety to your posts and, more important, to improve engagement. A few of the suggestions: • Giveaways and contests: One cosmetics brand […]
23 Ideas for Marketing Posts on Instagram Read More »
International Women’s Month, yet another moment when female power, talent, and ambition are celebrated and appreciated. This year has seen major initiatives by women – such as #MeToo and #Time’sUp – to rightfully take their place in society, especially in the modern corporate environment. That said, there are things that are vital in creating a
5 Things Women Are Looking For In A Thriving Modern Corporate Environment Read More »
Every year, thousands of the world’s smartest marketers descend on San Diego, California to learn what’s new, what’s hot, and what’s actually working RIGHT NOW in digital marketing at Traffic & Conversion Summit. Today, we’re sharing the top takeaways from Traffic & Conversion Summit 2018 attendees, so you can learn the highlights and actionable marketing
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google AMP expansion, musicians on Google Posts & Google Lens rollout Read More »
Google Drive is an indispensable cloud-based tool for countless organizations worldwide. Its file sharing and synchronization services allow users to store and share all kinds of data within their group, enhancing their overall productivity through seamless collaboration. However, Google Drive users inevitably learn that while sharing files and documents with anyone is easy, locating and
Google Drive Update Will Use AI to Help Organize and Retrieve Shared Files Read More »
When it comes to effective marketing channels, email remains at the top of the list. In fact, email is 40 times more effective in acquiring new customers than social media. But what happens when you’re short on ideas? Your emails aren’t going to do much of anything for you if the content inside isn’t killer.
9 Non-Newsletter Emails to Keep Your Subscribers Guessing Read More »
2018 social media research is teaching us at least one thing: This may be the year that social media changed forever. Released hours ago, a new report from my friends at Edison Research and Triton Digital uncovered a trove of statistically significant social media usage irregularities that may herald a dramatic shift in how and why
6 Unexpected Trends in 2018 Social Media Research Read More »
In addition to building Social Media Marketing World into a wildly successful conference, Mike Stelzner and his team have created a global community. This is no small feat because communities consist of dynamic experiences that evolve over time. Many conferences provide speakers, sponsors and attendees with quality experiences, yet not all of them develop into
How To Build Your Conference Into A Community: Case Study Read More »
Social media is one of the most powerful marketing tools in your arsenal. These days, some 90% of young adults use social media to communicate with brands, and if anything, that’s only likely to increase. Soon, social media will become the most important marketing strategy for all target markets, and whether you’re just about to
Do you remember what life was like before email, or smartphones, or social networks? It helps to remember all the advances in those areas to understand how much online video has changed over the years. In other words, we’ve come a long way from the herky-jerky, low-rez videos that barely buffered and frustrated viewers. Now,
11 Types of Video Content to Master in 2018 (and 2 for the Future) Read More »
