DialogTech adds multichannel analytics with its purchase of dashboard provider Swydo

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

DialogTech provides analytics on incoming calls so that marketers can find out things like the number of sales by phone generated by a search ad. That data can then be exported via API to other tools, like marketing platforms, to compare the call analytics with campaigns in other channels. This week, the Chicago-based company is […]

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The Logan Paul Incident Highlights a Key Concern for Influencer Marketing

SEO BLOG /

Influencer marketing is on the rise, and looks set to become an even more significant consideration as we move into 2018 (according to the many prediction posts). But the latest controversy surrounding YouTube star Logan Paul underlines the need for brands to exercise caution over which influencers they work with, and to understand the significant

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Want to Be Luckier? Here’s How the Founder of McDonald’s Said He Increased His Own Good Luck

Icons of Entrepreneurship, SEO BLOG /

This series examines the stories behind some of the best inspiring quotes of all time. Check out the full list: the best inspirational quotes for 2018. This is a story about good luck–and how people who’ve had a lot of good luck account for having gotten it. Its main character is Ray Kroc, the controversial founder of McDonald’s,

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How Much Does it Cost to Hire a Software Developer?

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Whether it’s to build a web, mobile or desktop application, you need a software developer at nearly every stage of the process. The title “software developer” is a bit of an all-encompassing term given to any designer or engineer that writes code. It can include junior-level developers that work with low-level coding to senior developers

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OSHA Warns Small Businesses About Dangers of Employees Removing Snow

Employment, SEO BLOG /

Businesses that rely on employees to clear snow in front of their storefront or office need to use care to prevent serious injury and illness, according to OSHA. OSHA Warning on Snow Removal OSHA and the U.S. Department of Labor just released a warning to businesses that rely on employees to perform snow removal or

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The Franchise Blueprint: How to Open a Successful Franchise | The

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Product Name: The Franchise Blueprint: How to Open a Successful Franchise | The Click here to get The Franchise Blueprint: How to Open a Successful Franchise | The at discounted price while it’s still available… All orders are protected by SSL encryption – the highest industry standard for online security from trusted vendors. The Franchise

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