Twitter Releases Major Events Calendar for January to Help with Strategic Planning

SEO BLOG /

It’s a new year, and Twitter’s helping to kick off your social media marketing efforts for 2018 by releasing their January major events calendar. Twitter started publishing their monthly events calendars last year, highlighting all the key discussions likely to generate significant attention on the platform, along with tweet volume figures from the past year. […]

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Google exploring sale of Zagat reviews

Channel: Local, Google: Maps & Local, Google: Mobile, SEO BLOG, Yelp /

According to a report appearing in Reuters, Google’s parent Alphabet is considering a sale of reviews publication Zagat. The company was purchased in September, 2011 for a reported $151 million in the wake of a failed deal to acquire Yelp. At the time Google needed local reviews content to better compete in local search with

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Why Local SEO is an Important Lead Generation Channel

Justin Sturges, lead generation, Local Marketing, Podcast, SEO BLOG /

Marketing Podcast with Justin SturgesPodcast Transcript SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business. Your website is the foundation for how you get ranked and found locally. It’s important to

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International mobile and desktop social media reach benchmarks

SEO BLOG, Social Media Strategy /

Chart of the Day: Compare desktop and mobile social media platform reach benchmarks across various counties In a recent report by Ofcom, ‘The international communications market 2017’, global comparisons of social media reach has been revealed. The use of social media in marketing is vastly popular because of the potential reach of worldwide customers, and although

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3 Distractions that Pull You from Important Blogging Duties

Blogging, how to reduce blogging distractions, SEO BLOG /

I filmed a video this morning about running a serious blogging business. The gist was how professional bloggers devote most of their attention and energy every day to being professional bloggers. You probably get this by now. But maybe you fall into the way too big lot of bloggers who claim distractions pull them away

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Amazon Echo owners spend $400 per year more than Prime subscribers on Amazon

Amazon, Amazon: Amazon Echo, Channel: Retail, Google, Google: Google Home, Mobile Marketing, SEO BLOG /

Based on a survey of 2,000 consumers who made purchases on Amazon.com in 2017, Consumer Intelligence Research Partners (CIRP) has determined that Amazon Echo owners are even more valuable to the company than Prime members. CIRP grouped Amazon shoppers into three categories: (1) those that own at least one Alexa device, (2) Prime subscribers and

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