The standard reporting in Google Analytics works well for many ecommerce sites. But there are opportunities to enhance the default dimensions and metrics in Google Analytics, to empower online merchants even more. In this article, I’ll review three ways to customize Google Analytics reports, to help merchants track key metrics and make critical decisions. I’ll […]
Google Analytics: 3 Key Reports to Customize for Ecommerce Read More »
stevepb / Pixabay Happy New Year! While you are working to nurse off that hangover or catch up on sleep, last year is over and it’s time to start thinking about one of two of life’s biggest guarantees: taxes. While you may not be as excited about your taxes as this money nerd, tax season
5 Early Steps to Get Ready for Tax Time Read More »
Referral marketing is a great way to harness the love that customers have for your brand and in turn drive new customer acquisition Research consistently shows that consumers are most likely to listen to recommendations from friends and family than traditional advertising channels. Of course, for someone to refer your product, it needs to be
5 secrets of highly referrable brands Read More »
January 3rd, 2018 Timing is everything. This is more true than ever today, as the atomic half life of brand communication continues to shrink, victimized by algorithmic masters that dole out attention like Pez. The massive flood of content created every second of every day about every topic and happening results in overwhelming competition for
How Content Marketing Can Save Newsjacking Read More »
Most marketing professionals don’t give much thought to the regulatory climate. In the US, unlike Europe, privacy laws are largely industry-specific and targeted toward healthcare and financial services. Thus, marketers have largely been able to rely on lawyers to provide privacy disclosures and then go on to business as usual. Yet there are a number
How much will privacy regulation disrupt the local search market in 2018? Read More »
I will also look to embrace fundamental marketing concepts and tactics, such as going back to basics to re-learn how to write effective headlines and CTAs. I may even assign myself Marketing 101 homework, such as creating a SWOT and/or competitive analysis. Kicking it old school may be just the thing I need to kickstart
How to Be a Better Marketer in 2018 Read More »
Snapchat is one of the most powerful mobile apps on the market today. Although it started off small, it has gained incredible popularity over the years with digital marketers, brands, celebrities, and athletes, to such a degree that it has become indispensable. Unlike most of its competitors, Snapchat has kept its focus on adding ‘authentic
Why This Social App Is Such A Powerful Marketing Engine Read More »
In case you haven’t heard the news, there are new policies in effect that will govern the use of Adwords grant money. These new policies went into effect on January 1st and effect all accounts that use grant money. There are several changes that happened which everyone needs to be prepared for. I will go
AdWords Grant Policy Changes | PPC Hero Read More »
Customers are the lifeline and driving force of your business. Without them, you wouldn’t exist. That’s why you need to spend the time and use various resources to develop a better understanding of your customers’ thinking. The idea is to put yourself in your customers’ shoes—their minds, really. You want to figure out their perception
How to Develop a Customer Persona That Improves Conversion Rates Read More »
There isn’t “one thing” separating a great product page from a terrible one. Instead, brands in 2018 should think holistically about how they are crafting a positive consumer experience on their product pages — even on third-party retailer sites. At a very high level, brands can boil this concept down to execution across eight product
The top Walmart and Amazon product page experiences of 2017 Read More »
