Good To SEO

How to Find & Eliminate 90%+ of Click Fraud in the Google Display Network

Believe it or not, click fraud in PPC marketing really does exist. Unfortunately, every display ad network on the planet has fraudulent website placements designed to drain ad budgets from unsuspecting advertisers. You need to get these placements out of your campaigns so your money is spent on clicks that actually do something for your […]

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Why Sales Reps are the Best Marketers in Your Company

Marketing, SEO BLOG, Uncategorized / Good To SEO

Every marketing playbook begins with “know your target market.” It’s preached day in and day out by the top marketing pros. Every well-paid exec learns this on their first day on the job. And for good reason. Knowing your target market is critical to generating traffic or converting sales. But what does it really mean?

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Connecting at scale: is it possible?

marketing automation, SEO BLOG / Good To SEO

If you’re in marketing, there are days it feels like the most enviable occupation in the world and on others, the most accursed. This is a logical condition since, historically, marketers have been both praised and vilified (think of the series, Mad Men) for the work they do to manipulate their fellow humans and in

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How To Use The Elements Of Design To Increase Conversions

Marketing, SEO BLOG, Web Design / Good To SEO

Want to boost your website conversions? The obvious revisions would include your call to action, coming up with something more enticing and engaging. Or, perhaps the marketing and promotional materials themselves. After all, if you get people interested before they land on your site, they’re sure to convert, right? Actually, you may be surprised to

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8 Ways Local Businesses Can Get Started with Link Building

Link Building, Local Marketing, SEO BLOG / Good To SEO

I work with clients and consultants all over the world, and a common theme I see is that many local businesses don’t know where to get started when it comes to local search, and with that, comes not understanding the importance of link building and how to get started. Link building has been, and remains

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7 Step Social Media Marketing Strategy for 2018

Engagement, Publishing, SEO BLOG / Good To SEO

Just a few years ago, you could get away with building a social media marketing strategy on the fly. As long as you were present, you were doing more than your competitors–right? Well it’s 2018 and not much of the same logic applies today. With 30% of millennials saying they engage with a brand on

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Moneta International Connects Businesses and Lenders as Regulations Change

Finance, SEO BLOG, Sponsored / Good To SEO

Since the global financial crisis hit in 2008, many banks have been forced to ‘tighten their belts’ by lending less and steering clear of less profitable clients. Businesses are bearing the brunt of this climate of increasing regulation and scrupulous lending. Stringent new regulations on capital and liquidity set up after the financial crisis have

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10 Content Research Tools You Haven’t Tried (But Should)

Blogging, SEO BLOG / Good To SEO

Your content is your bread and butter. Marketers in general know that creating good content is the single greatest way you can engage with your audience in a meaningful way. But let’s face it, coming up with fresh ideas or knowing how to keep things relevant can be hard for all of us. Worst of

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5 Content Marketing Ideas for February 2018

Marketing, SEO BLOG / Good To SEO

Valentine’s Day dominates the retail calendar in February, driving more than $18 billion in consumer purchases in the United States alone, including, by some accounts, $5.4 billion in ecommerce sales. Valentine’s Day spending often includes dinner out, movie tickets, and flowers. But there is still plenty of opportunity for online retailers. The challenge is in

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How a Massive Bet on Bitcoin Paid Off for Peter Thiel’s Founders Fund

SEO BLOG, Wire / Good To SEO

Founders Fund, the venture capital firm co-founded by Peter Thiel, made a big bet on bitcoin last year, and it appears to be paying off. Founders Fund bought between $15 and $20 million in bitcoin, which is now worth hundreds of millions of dollars after the cryptocurrency’s dramatic surge in value, people familiar with the

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